This is a remote position.
About this role:
We are looking for a stellar writer, creative, and strategist to join our marketing team as a Content Marketing Manager.
The ideal candidate has previously run or significantly contributed to the content function at a B2B SaaS company. This candidate will play a pivotal role in portraying our brand, product, executives, and SMEs through a robust content strategy. They must have a mind for strategic thought leadership through influencers and partner relationships, creative and clever derivative content tactics, the development of compelling customer stories, and the growth of organic traffic in a thoughtful way. Lastly, you have a keen eye for the quality of content developed over the quantity of content produced.
We are a small and mighty marketing team, so hunger and curiosity to jump in where or when there are gaps are critical for the success of this role. This position requires experience managing a team of outside writers, serving as editor-in-chief, and simultaneously writing and producing content themselves. This role must straddle the line between strategically developing a content roadmap and tactically executing against it.
What you’ll be doing:
This role, day to day, will own the following strategies, activities, and channels but is not limited to these responsibilities.
Thought leadership webinars: Follow industry and regulatory trends, bring together experts to lead dynamic and thought-provoking discussions as a top-of-funnel educational play
Long-form content: From research to tactical how-to guides, you will determine our gated content strategy—how, when, and why we need to invest in whitepapers, guides, third-party reports, etc. to support lead generation.
Blogs & bylines: Develop compelling narratives showcasing our expertise and perspective from both a brand and executive/SME standpoint. Develop a blog contributors program to freely tap into the networks of outside experts while showcasing advice, predictions, and tactical how-to for our community.
Derivative & multimedia content: You must have a keen eye for the multi-purpose use of our content. Develop a repeatable process for repurposing and repacking our pillar content or webinar to get the limelight they deserve.
Organic search: Develop a long-term strategy for SEO and how we can incrementally and strategically improve our ranking on critical product topics.
Organic LinkedIn: Own the strategy and execution of our LinkedIn page, including voice, cadence, and mediums. Determine how we leverage Unit21 SMEs and external experts on LinkedIn to amplify our brand presence.
Speaking opportunities: From conference speaking applications to podcasts, determine where our narrative should be heard. Manage the story-building and execution with our SMEs in partnership with our PR consultant.
Customer stories: Craft compelling customer success stories and testimonials to highlight our products and services' real-world impact and value.
Content distribution: Content is only as good as the eyes it gets—partner with our demand gen team to oversee the syndication of our content. Collaborate on third-party content projects to enhance our brand's visibility and credibility.
What we’re looking for:
5-7 years of content marketing experience at a B2B SaaS company
Startup mindset and direct startup experience preferred
Marketing a technical product is a plus but not required
An ability to work at strategic and operational levels, consistently meeting or exceeding planned objectives.
Scrappy and resourceful operator. You can unblock yourself to achieve your goals and think creatively about your problem-solving approach.
Exceptional written and verbal communication skills. You love to write and can communicate effectively with all stakeholders.
The standard base pay range for this role is $165,000 - 190,000 Annually. This base pay range does not include variable compensation including potential commissions, bonuses or other financial or equity incentives.
#BI-Remote
Unit21 is an equal opportunity employer, we encourage all to apply, even if you do not meet each requirement above. We are building a diverse, inclusive workforce and hope you will join us!
What we can offer you:
Competitive salary and pre-IPO stock options
100% company-paid medical, dental and vision insurance (for employee)
Optional HSA and FSA medical reimbursement accounts
Unlimited paid time off
Generous leave programs for life events
401(k)
Charity matching
Annual Learning & Development stipend
One-time Home office set-up stipend
Commuter benefits
Happy hours and team-building events
Great office space in the San Francisco Financial District
Fully stocked kitchen
Lunch and dinner provided in SF office at least 3x per week
A great company culture with a strong emphasis on diversity, equity and inclusion
About Unit21:
Unit21 stops bad actors by leveraging data to deliver justice and safety in the world. We protect businesses against adversaries engaging in money laundering, fraud, and other sophisticated risks by offering no-code infrastructure to model, detect, and remediate suspicious activity. Our customers range from large Fortune 500 companies to high-potential, pre-launch startups. We have reported over USD $2 billion in fraud and laundered money to the US government using our software.
We are a rapidly growing Series C startup, having raised close to $100m from Google, Tiger Global, ICONIQ Capital, Jack Dorsey, Diane Greene, and other leading VCs. Our team believes deeply in fostering individual ownership, iterative product development, and empathetic communication. There are many challenging problems to solve in this industry, and a huge opportunity for our software to empower companies to define a new standard of eliminating bad behavior on their platforms.
We encourage people of all backgrounds to apply. Unit21 is committed to creating an inclusive culture, and we celebrate diversity of all kinds.
*Remote work limited to the following states: Arizona, California, Colorado, Georgia, Idaho, Illinois, Kansas, Maryland, Massachusetts, New Hampshire, New Jersey, New York. North Carolina,Ohio, Oregon, Pennsylvania, Rhode Island,South Carolina, Texas, Utah, Virginia, Washington.*
