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Global AI Marketing Manager Management System (Regulatory Services)

Location: EMEA - homebased

About the role

As the Global Marketing Manager for AI at BSI, you will play a pivotal role in driving the marketing strategy for our AI solutions across multiple markets such as pharmaceutical, robotics, automotive and aviation. Working closely with the AI Regulatory Services Leadership Team, you will lead the development and execution of marketing plans that align with BSI’s AI business objectives and commercial targets. This is an exciting opportunity to be part of a fast-growing, innovative area of the BSI business.

In your day to day, you will be responsible for:

• Global AI Marketing Strategy - Develop and execute a cohesive Global Marketing Strategy for BSI’s AI solutions, ensuring alignment with business goals and regional marketing requirements.
• Integrated Marketing Plans - Create comprehensive AI marketing plans, based on insights, customer needs and emerging trends, with a focus on driving demand and supporting the achievement of the annual commercial targets
• Campaign Execution – Work with key stakeholders to successful execute the AI global marketing plans across multiple channels, including digital marketing, social media, content marketing and lead generation.
• Cross-functional Collaboration - Work collaboratively within the business, creating close links to the Medical Devices marketing team, commercial team and group marketing team to drive the growth of the AI business with lead generation campaigns.
• Compliance & Regulatory Adherence - Ensure all AI specific marketing materials, campaigns and communications are compliant with relevant regulatory requirements.
• Event Management & Industry Engagement - Support the global AI sales team with relevant trade shows, events, road shows and webinars. Ensure that the BSI presence at these events aligns with the overall AI marketing objectives.
• Market Analysis & Insights – Monitor industry trends, competitor activities and customer feedback, to refine marketing strategies and opportunities.

To be successful in the role, you will need to:

• Passion for digital & AI innovation.
• Significant experience in Marketing Management and experience in creating and executing engaging and effective marketing plans and campaigns
• Knowledgeable in market trends, recognising the value of data sharing to identify & activate new business opportunities and new markets.
• Be able to build strong and effective collaborative working relationships with all key stakeholders across the BSI business.
• Excellent written and verbal communication skills with the ability to create compelling content for targeted audiences and simplifying complexity for our clients.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development and a wide range of benefits depending on the country.

Do you believe the world deserves excellence? 

We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in. 

Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services.

 Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.  

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family! 

D&I Policy  

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive. 

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Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.