Product Marketing Manager, B2B Financial Services

Department: Product Marketing

Employment Type: Full Time

Location: Remote/India

Description

About us:
Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 15 million users choose Tabby to stay in control of their spending and make the most out of their money.

The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 40,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

Tabby generates over $10 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing fintech in the GCC region. Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors, and is now valued at $3.3 billion.

About the role:

Tabby is transforming how businesses access credit, enabling merchants to grow with smarter payment and financing solutions. We’re looking for a Product Marketing Manager to drive the success of our B2B financial services by sharpening our product positioning, increasing merchant adoption and identifying the most effective channels to reach and engage businesses.

Key Responsibilities

• Develop a deep understanding of merchants, their financial needs, and the competitive landscape
• Own positioning, audience segmentation, key value propositions, and messaging to differentiate Tabby’s credit products from alternatives
• Test and expand marketing channels, working with growth and sales teams to identify the most effective ways to acquire and engage merchants
• Lead product and feature launches, from defining the GTM strategy to executing multi-channel campaigns
• Work with design, product, and marketing teams to create landing pages, marketing campaigns, CRM messaging, and educational content that drives adoption
• Run A/B tests and experiments to optimise conversion and engagement, iterating based on data and insights
• Monitor competitor activity and market trends to identify new opportunities and keep Tabby ahead of the curve
• Collaborate with Product to champion new features based on market gaps and merchant feedback

Skills, Knowledge and Expertise

• You have 3-5 years of B2B product marketing experience preferably in fintech, lending or financial services
• You have experience developing and executing go-to-market strategies, including positioning, messaging, and channel selection
• You thrive in cross-functional collaboration, working with Product, Sales, and Marketing teams to drive business outcomes
• You’re data-driven, using insights to optimise campaigns and refine strategies
• You have a bias for action—comfortable switching between strategy and hands-on execution
• You’re fluent in English (written and verbal)

Benefits

• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• A working environment that gives you autonomy and responsibility from day one.
• You should be comfortable with the idea that the quality of your work will influence the shape of your career.
• Participation in the company’s employee stock options program.
• Health Insurance
• Flexi Perks: A monetary benefit that gives you the freedom to use it as you choose—whether for health and well-being, education and professional development or travel needs!