Job Description: Lead strategic, data-driven paid media campaigns across platforms like Google Ads, TikTok Ads, and Meta Ads. Oversee high-budget campaigns, deliver scalable growth strategies, and mentor team members. Responsibilities:
Develop and execute comprehensive paid media strategies.
Optimize campaign performance through data analysis and actionable insights.
Design and implement A/B tests for creatives, targeting, and bidding.
Collaborate with cross-functional teams to align marketing initiatives with growth objectives.
Mentor junior staff and manage stakeholder communications.
Stay updated on industry trends and emerging ad formats.
Requirements:
4-6 years’ experience in paid marketing with a track record of managing large-scale campaigns.
Strong analytical skills with advanced proficiency in Excel/Google Sheets.
Excellent communication and team leadership abilities.
Strategic, detail-oriented, and proactive.
Preferred Qualifications:
Expertise in additional advertising platforms or analytics tools (e.g., Mixpanel).
Advanced experience with A/B testing methodologies.
