Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every business in the world with their customers.

Meta seeks an experienced digital marketer for its Business Growth Marketing team to help us grow the adoption of LLaMA (Large Language Model Meta AI), a state-of-the-art foundational large language model with developers, enterprises and governments audiences. A successful candidate must have strong experience building and managing growth programs and digital marketing channels in a fast-paced company. They must thrive with cross-functional teams and exhibit excellent analytical and marketing skills.

Growth Marketing Manager, B2B, AI Responsibilities

• Manage digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale
• Collaborate with engineering, product marketing and sales/partnerships teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of Llama
• Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
• Produce and share data insights with the rest of the cross-functional teams that touch the customer journey and experience to inform strategy
• Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel and support sales cycle efficiency with performance and digital marketing best practices
• Improve our digital funnel across target audiences, all the way from discovery through to conversion.
• Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
• Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
• Design and implement test plans to understand drivers of conversion and product adoption.

Minimum Qualifications

• 7+ years of experience in marketing
• Proven experience in digital marketing
• Experience with CMS, CRM and marketing automation platforms and tools
• Expertise working with enterprise business development and partnerships team to drive full funnel marketing
• Experience with A/B Testing and lift measurement
• Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns

Preferred Qualifications

• Marketing experience in AI, enterprise B2B and/or technology focused environment
• Experience with Salesforce
• BA/BS degree

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.