About the Role:

We are seeking a creative and strategic Healthcare Content Marketing Manager to join our innovative marketing team. This role will be responsible for developing engaging healthcare-specific content and managing our social media presence.

Responsibilities:

• Create, curate, and oversee production of high-quality healthcare-related content including blogs, videos, infographics, whitepapers, webinars, and patient/customer success stories.

• Develop and execute content and social media strategies tailored specifically to healthcare audiences, aligning closely with brand and business goals.

• Build foundational content for sales assets, including presentations and support copy for sales enablement activities.

• Build foundational content for partner onboarding support. 

• Manage daily operations and engagement on social media channels.

• Optimize healthcare content for search engines (SEO) and social media algorithms, continuously monitoring and reporting on key performance metrics.

• Collaborate with clinical teams, subject matter experts, sales, and customer experience teams to ensure accuracy, relevancy, and consistency of healthcare messaging.

• Monitor industry trends, healthcare news, and competitor strategies to inform content direction and identify new engagement opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.

• 4+ years of experience in content marketing or healthcare communication roles.

• Exceptional writing, editing, and storytelling skills, particularly for healthcare or patient-focused audiences.

• Proficiency in content management systems (CMS), social media platforms, analytics tools (Google Analytics, Hootsuite, Sprout Social), and SEO tools.

• Strong knowledge of healthcare terminology, patient communication, compliance considerations, and healthcare content best practices.

• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience working within healthcare organizations, health tech companies, or medical practices.

• Familiarity with healthcare regulatory compliance (HIPAA) related to marketing and social media.

• Previous experience with video content creation or multimedia storytelling in healthcare settings.

We are looking forward to welcoming a passionate healthcare storyteller who can drive meaningful conversations and improve patient experiences through compelling content.