Job Title: Senior Field Marketing Manager
Location: Mountain View, CA or Remote
Department: Marketing
Reports To: VP Marketing
WitnessAI is a fast-growing, AI Security startup dedicated to enabling safe and effective AI use for enterprises. Our cutting-edge platform helps organizations innovate and enjoy the power of generative AI, without losing control, privacy, or security. We're seeking an ambitious and results-driven Senior Field Marketing Manager to join our dynamic marketing team and drive local and regional marketing initiatives that elevate our brand and generate qualified leads that result in pipeline growth.
The Senior Field Marketing Manager will be responsible for developing and executing targeted, region-specific marketing campaigns to build awareness, generate demand, and accelerate sales in key markets. This role will work closely with sales teams to align field marketing efforts with sales goals, ensuring we are reaching the right customers with impactful messages and events. This is a high-impact, hands-on role with the opportunity to influence our growth trajectory as we scale.
Field Marketing Strategy: Collaborate with the VP Marketing, sales, and other marketing leaders to design and implement regional marketing strategies that support overall company goals.
Lead Generation: Develop and execute targeted campaigns to drive qualified leads through various channels including email marketing, events, webinars, and partnerships.
Event Management: Plan, coordinate, and execute regional events such as industry conferences, trade shows, local meetups, customer seminars, and roundtables to build brand awareness and generate leads.
Sales Alignment: Work closely with the sales team to understand their needs and develop customized campaigns that align with sales objectives. Provide them with the necessary tools, resources, and content to drive successful engagements.
Customer Engagement: Develop and maintain relationships with key customers, influencers, and partners in the region. Collect feedback and insights that inform marketing strategy and messaging.
Budget Management: Manage the field marketing budget for your assigned regions, ensuring efficient allocation of resources and a strong ROI.
Metrics & Reporting: Monitor, track, and report on the effectiveness of regional marketing programs and campaigns. Use data to optimize future initiatives and report on progress to senior leadership.
Brand Representation: Serve as the local brand ambassador, ensuring that all marketing efforts align with WitnessAI's core messaging, positioning, and brand guidelines.
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in field marketing, preferably within B2B technology, cybersecurity, or SaaS industries.
Proven track record of executing successful field marketing campaigns that generate leads and support sales.
Strong project management skills with the ability to prioritize and manage multiple campaigns and events simultaneously.
Excellent communication and interpersonal skills, with the ability to collaborate across teams and build relationships with customers and partners.
Experience with CRM, marketing automation platforms, and event management tools (e.g., Salesforce, HubSpot, Marketo, Eventbrite).
Ability to work independently and in a fast-paced, rapidly changing environment.
Knowledge of cybersecurity and/or AI Security trends and challenges is a plus, but not required.
Hybrid work environment
Competitive salary.
Health, dental, and vision insurance.
401(k) plan.
Opportunities for professional development and growth.
Generous vacation policy.
$140,000-$160,000