Description

Verbit AI, a leader in the AI-driven transcription and captioning industry, is seeking a strategic and visionary VP of Marketing to lead its global marketing efforts. The VP will be responsible for designing and executing marketing strategies that elevate Verbit's market presence, drive customer acquisition, and support revenue growth. This role involves close collaboration with cross-functional teams, including product, sales, and operations, to ensure alignment with business goals and customer needs.  

Key Responsibilities: 

Marketing Strategy & Leadership: Develop and lead comprehensive marketing strategies to enhance brand visibility, customer acquisition, and market penetration. 

Digital & Data-Driven Marketing: Leverage data, analytics, and digital marketing techniques (SEO, PPC, social media, CRM tools) to optimize customer engagement and lead generation efforts. Results driven manager that can work closely with sales and to generate bookings to grow revenue 

Team Management: Oversee and mentor a high-performing marketing team across various functions including digital marketing, content, product marketing, and public relations. 

Brand & Messaging: Maintain and evolve Verbit’s brand positioning and ensure consistency in messaging across all channels. 

Product Marketing: Collaborate with product teams to effectively launch new features and products, positioning them strategically in the marketplace. 

Market Research & Analysis: Conduct in-depth market research to track industry trends, customer behavior, and competitor activities to inform strategy and marketing plans. 

Budgeting & ROI Optimization: Manage the marketing budget, ensuring high ROI through data-driven decision-making. 

Public Relations & Communications: Foster relationships with key media outlets and industry influencers to maintain Verbit’s thought leadership position in the AI space. 

Cross-Department Collaboration: Work closely with sales, customer success, and product development teams to ensure a cohesive go-to-market strategy. 

Reporting: Provide regular reports on marketing performance, customer insights, and ROI to the executive team. 

Scaling Operations: Ensure marketing operations scale in line with business growth, particularly as Verbit expands into new markets or launches new product lines. 

Requirements: 

• Bachelor’s degree in marketing, Business, or a related field; MBA preferred. 
• 10+ years of experience in marketing leadership roles, ideally within the tech, SaaS, or AI industries. 
• Proven success in scaling marketing efforts for high-growth companies, particularly in B2B environments. 
• Expertise in digital marketing, branding, and product marketing. 
• Strong leadership skills with a track record of building and managing high-performing teams. 
• Data-driven mindset with strong analytical skills and experience in using marketing analytics tools. 
• Exceptional communication and presentation skills. 
• Skilled in managing marketing budget, ensuring efficient allocation of resources, controlling market spend, and delivering high ROI 

Preferred Qualifications: 

• Experience with AI, SaaS, or tech-related products. 
• Familiarity with the challenges and opportunities in AI-driven products and services. 
• Ability to navigate the fast-paced and evolving AI market, with a strong understanding of customer needs and competitive positioning. 

What Makes Verbit Unique?

Verbit’s 500+ individuals share a vision of making all video and audio content accessible to everyone. Verbit’s in-house, AI-based solutions take live and recorded audio and video to the next level with the support of 35,000 human professional transcribers. Our captioning, transcription, translation and audio description are trusted by more than 2,000 customers globally, including leading universities, corporations, legal agencies and media entities to make their content accessible, engaging and interactive!

Verbitizers are actively making the world more equitable for individuals with disabilities every day. After achieving the milestone of becoming a “unicorn company” and showcasing 6x revenue growth year over year, we are humbled and still fascinated by this ride. Verbit currently has a market cap of $2B, which is still growing. You too can join our journey toward accessibility and the reinvention of industry practices.

Do You Have Verbitzer DNA?

Verbitizers have the initiative to bring goals and dreams to fruition with a can-do attitude and the motivation of true go-getters.

We’re a group of:

·      Tech-savvy individuals who are always open to more growth and learning opportunities

·      Adaptable and flexible people who thrive in a fast-paced, startup environment

·      Creative minds who rethink and question how to outperform past results

·      Effective communicators who can promote and represent Verbit’s tech and brand

Verbit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

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Requirements