Department: Marketing  
Team: Industry Services & Solutions Marketing (ISS)
Location: London with hybrid working
Position type: 12 month fixed-term contract

What the hiring manager says

"This is a unique opportunity to take the lead in shaping how we position AI at the forefront of innovation. We're looking for someone who can think strategically, build meaningful connections, and grow our audience by inspiring engagement across the enterprise and tech landscape. If you're ready to hit the ground running and make a real impact, we want to hear from you."
Nicola Gordon, Technology Marketing Director

About the Team

The Technology & Foundry Marketing Team is a small group of ten professionals focusing on innovation in the mobile industry, working closely with strategic partners and other GSMA departments

About the Role

The Senior Marketing Manager will lead the AI marketing efforts in the technology marketing team. They will collaborate with colleagues working on AI across the company to jointly shape its positioning within the organisation and growing the audience through strategic engagement. 

Responsibilities include building the AI Leaders ecosystem, developing and executing annual marketing plans, supporting strategic partnerships, managing an AI use case library, and delivering GSMA AI events.

Content and Campaign Management: The manager will create content to highlight GSMA’s AI initiatives and ensure alignment with the overall brand strategy, including blogs, case studies, and social media posts
Stakeholder Engagement: Engaging with internal teams, members, and external stakeholders is crucial to align efforts and maximise impact, along with monitoring and reporting on marketing activities.
Community Building and Partnerships: Experience in building B2B communities and managing partnerships with C-level executives and decision-makers is essential for the role.

About You

•    You will be well-connected within enterprise and technology companies, leveraging these relationships to advance strategic goals.
•    You will work well independently, quickly adapting to new challenges and hitting the ground running with minimal guidance.
•    You will demonstrate evidence of growing and engaging new audiences, with a proven ability to reach untapped demographics effectively.
•    You will have a track record of building thriving communities and professional networks in relevant industries.
•    You will have experience engaging with and influencing senior leadership, showcasing excellent communication and relationship-building skills.
•    You will take the lead in driving initiatives, showing initiative and confidence in managing complex projects.

Capabilities: 

Key capabilities include audience development, community building, strategic leadership, stakeholder engagement, communication excellence, relationship management, event marketing expertise, independent execution, analytical mindset, and tech savviness

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.