About Us Join Hypersonix, the premier AI-driven platform revolutionizing eCommerce and retail profitability. In an industry where 70% of businesses struggle with stagnation, escalating costs, and unpredictable risks, Hypersonix provides real-time, actionable intelligence powered by its proprietary Commerce Large Language Model. We equip businesses with AI-driven insights to optimize sales, shipping, competition analysis, and demand forecasting—seamlessly integrating with major eCommerce, ERP, and financial platforms. Hypersonix enables businesses to identify risks and opportunities faster, ensuring sustainable, profitable growth. Our mission? To help retailers not just survive but thrive. Be part of a team that’s reshaping the future of commerce with cutting-edge AI. Join us and make an impact! 🚀 Job Description Are you passionate about turning complex product capabilities into clear, compelling narratives? Do you excel at the crossroads of product, sales, and marketing? Hypersonix is looking for a Director of Product Marketing to drive our go-to-market strategy and showcase our innovative AI solutions to the retail industry. Join us and make a lasting impact!
Your Responsibilities Drive Industry Insights
Deepen our understanding of the retail industry, including target audiences and customer needs.
Develop a clear point-of-view on customer pain points and business objectives, sharing insights with cross-functional teams (Product, Sales, Customer Success, and Marketing).
Enable Sales Success
Establish a robust sales enablement function at Hypersonix, crafting tools and strategies that boost sales efficiency and productivity.
Create impactful customer-facing collateral, such as first-call decks and one-pagers, while defining key messaging (use cases, value propositions, competitive positioning).
Lead Go-to-Market (GTM) Strategies
Define and execute GTM strategies for Hypersonix products, ensuring alignment across Product, Marketing, Sales, and Customer Success teams.
Articulate positioning and packaging/pricing for new products.
Influence go-to-market strategies by providing customer and market insights to cross-functional teams.
Create Customer-Centric Tools
Collaborate with Marketing and Account teams to develop and share compelling customer stories.
Develop, manage, and improve product demonstration assets (demo environments, scripts, videos) in partnership with the Product team.
Identify opportunities to strengthen cross-functional partnerships for maximum scalability as Hypersonix’s offerings expand.
Accelerate Commercial Growth
Define and execute GTM strategies for new markets (geographies, verticals, segments).
Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency.
Manage planning and execution of commercial initiatives, tracking performance to improve sales velocity and customer success.
What we're looking for
7+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in the retail/e-commerce or customer experience space.
Strong understanding of the US market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products.
Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenge.
Robust analytical skills — You are used to analyzing data / facts, in order to turn it into sharable insights.
Excellent communication and presentation skills, both written and spoken, knowing how to transform complex insights into compelling & actionable stories.
Experience in building trusted and efficient relationships with Sales, Marketing and Product management teams to impact go-to-market practices.
Solid project management skills, knowing how to lead cross-functional work streams.
Growth mindset, someone who is not afraid to think big and take on risk.
