About Us:DIGITAP.AI provides high tech advanced AI / ML solutions to new age internet driven businesses for reliable, fast and 100% compliant Customer Onboarding, Automated Risk Management along with Big Data enabled services like Risk Analytics and Customised Scorecards. Our proprietary Machine Learning Algorithms and Modules provide one of the best success rates in the market. Working with 200+ clients spread across banks, big NBFCs, Life Insurance Players, Fintechs, Digitap.ai provides the high quality solutions while maintaining the required infosec compliance. The team brings together deep and vibrant experience in Fintech Product & Risk Management, Fraud Detection and BIG DATA Analytics.

Objective of the Role:

The Marketing Head will be responsible for designing and executing a robust marketing strategy to drive brand awareness, lead generation, and customer engagement. This role aims to establish Digitap.ai as a thought leader in the B2B SaaS industry by leveraging digital marketing, content creation, and offline marketing efforts. The ideal candidate will have a strong analytical mindset, strategic vision, and the ability to lead cross-functional marketing initiatives that align with business objectives.

Key Responsibilities:

Develop and execute a comprehensive marketing strategy tailored for a B2B SaaS audience.

Oversee digital marketing campaigns, including SEO, SEM, PPC, email marketing, and social media.

Create, curate, and manage high-quality content for blogs, whitepapers, case studies, and thought leadership pieces.

Plan and implement offline marketing (BTL) initiatives, such as industry events, trade shows, sponsorships, and targeted field activations.

Analyze marketing performance metrics and optimize strategies for lead generation and brand awareness.

Collaborate with product, sales, and customer success teams to align marketing efforts with business objectives.

Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies.

Requirements:

Experience: 6-10 years in B2B SaaS marketing with a proven track record of success.

Expertise in Digital Marketing: Proficiency in SEO, Google Ads, LinkedIn Ads, marketing automation tools (e.g., HubSpot, Marketo), and performance analytics.

Content Strategy & Management: Strong skills in content creation, storytelling, and multi-channel distribution.

Offline Marketing Experience: Hands-on experience with BTL marketing, event planning, and community engagement.

Analytical Mindset: Ability to analyze data, draw insights, and make data-driven decisions.

Strong Communication & Leadership: Ability to manage cross-functional teams and external vendors effectively.

Capibility to build and groom a team

What We Offer:

Competitive salary and performance-based incentives.

Opportunity to work with a dynamic team in a fast-growing SaaS company.

Professional growth opportunities and leadership exposure.

A collaborative and innovative work culture.