Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein, use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest-rated, most-reviewed, largest and fastest-growing app of any fintech in the GCC region. Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
About the role:
We're looking for someone to drive the go-to-market for new launches for our shoppers. Product Marketing is a highly cross-functional role at Tabby, partnering closely with Product, Marketing, CX and Design teams. This role works across the entire product lifecycle, from helping shape the product to driving launch to growing product adoption post-launch.
Key Responsibilities
Foster a deep understanding of our users and customers and help evangelise that understanding with leadership and partner teams
Create our product messaging, positioning and narratives with Product and Marketing teams
Drive the go-to-market strategy for our shopper-focused products and features
Take complex ideas and distil them into concise, easy-to-understand and compelling assets
Work with Design, Marketing and Product teams to craft launch & explainer videos, landing pages, marketing campaigns, CRM messaging and how-tos to educate and engage shoppers
Ideate, prioritize and execute experiments with partners, Marketing and Product teams to drive product growth
Become the product advocate and spokesperson, including internal education, presentations, and developing a clear product narrative
Design and execute market research studies to gain critical insight into customer attitudes and behaviour
Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth and synthesize findings across the Marketing and Product teams
Develop and report on product marketing success metrics for all programs
Skills, Knowledge & Expertise
You have 3-5 years of experience in product marketing or growth at a fast-growing technology company, preferably in finance or banking.
You have clear case studies of products or brands you've launched covering positioning, messaging, educational assets and results
You are energized by working cross-functionally with technical and commercial teams
You can create complex project plans, get buy-in and collaborate with teams to meet timelines
You are data-informed and have strong analytical capability and the ability to distinguish between signal and noise to make decisions
You can professionally write in English; bonus points for Arabic
Job Benefits
We offer flexible working hours and trust you to work enough hours to do your job well at times that suit you and your team.
A working environment that gives you autonomy and responsibility from day one.
You should be comfortable with the idea that the quality of your work will influence the shape of your career.
Participation in the company’s employee stock options program.
