About the Role:
At Vyro, we’re searching for a dynamic and skilled Marketing Strategist to lead the charge in captivating audiences and driving community growth through innovative digital campaigns. This role demands a mix of creative brilliance, deep marketing expertise, and a sharp eye for global trends. If you’re a digital marketing expert with a knack for crafting compelling strategies, analyzing competitor content, and creating high-performing campaigns, we want you on our team.
What You’ll Do:
• Develop and execute comprehensive marketing and social media plans across platforms like Twitter, YouTube, TikTok, Facebook, Instagram, and Reddit.
• Craft engaging copy and scripts for video content, ensuring messaging resonates with our audience and aligns with current trends.
• Analyze competitor campaigns to identify winning strategies and apply insights to create standout content that drives results.
• Collaborate with Motion & Visual Graphics teams to design compelling creatives (static ads, videos) tailored for platform-specific success and aligned with niche audiences.
• Lead the creation of static ads and video content that deliver high ROAS, demonstrating a clear understanding of platform-specific requirements.
• Highlight the magic of generative AI and its intersection with digital art through accessible, inspirational messaging.
• Partner with influencers, artists, and communities to spark unique collaborations and partnerships.
• Monitor and analyze performance metrics to optimize campaigns, improve engagement, and uncover actionable insights.
• Stay ahead of global marketing trends, platform updates, and algorithmic changes to ensure our strategies remain cutting-edge.
What We’re Looking For:
• 2+ years of digital marketing experience, with a proven track record of creating impactful campaigns that drive measurable results.
• Proficiency in social media management, understanding platform nuances and best practices.
• Strong ability to identify key elements of winning creatives and translate them into high-performing ads and content.
• Expertise in writing engaging scripts and copy for static and video content, with an understanding of what captures attention and converts.
• A portfolio showcasing previously executed ad campaigns (from small to large scale) that highlight your creativity and results.
• Deep understanding of global marketing trends and the ability to adapt strategies accordingly.
• Familiarity with generative AI and its applications in digital art is a plus.
• Aesthetic sensibility to ensure all creatives align with the latest artistic and brand trends.
• Strong analytical skills, leveraging social media metrics and campaign data to drive continuous improvement.
• Ability to work independently and manage multiple projects seamlessly.
Preferred Qualifications:
• Bachelor’s degree in Marketing, Business Administration (BBA), Media Studies, or any relevant field.
• A tech-savvy mindset with a passion for staying updated on advancements in digital marketing and creative tools.