The Context At Wispr, how we communicate is the product. That means every message - whether it's onboarding, win-back, or product education - needs to be thoughtful, timely, and effective. This role is all about owning the full lifecycle system that drives growth and keeps users engaged. We’re looking for someone who blends strategic thinking with technical execution. You’ll build and optimize the frameworks that bring users in, keep them around, and turn them into champions. The Role You’ll own the strategy, tooling, and performance of all lifecycle marketing at Wispr Flow, across email, SMS, in-app messaging, and more. You’ll set the roadmap, ship experiments, and work closely with Marketing & Product to move key metrics across acquisition, activation, retention, and revenue. This is a hands-on, cross-functional role for someone who loves data, systems, and clarity - and knows how to get the best out of both the platform and the message.
Lifecycle Marketing & CRM Strategy (50%) Own end-to-end lifecycle strategy: onboarding, activation, usage nudges, retention, win-back, and upsell Use Customer.io email platform to its full potential - segmentation, triggers, A/B testing, dynamic content Launch SMS as a channel Build and manage comms frameworks that scale: modular content blocks, audience logic, personalization layers Collaborate with Marketing and Product teams to tie messaging to key user actions, behaviors, and funnel stages Set a roadmap for comms automation that drives measurable business outcomes
Performance & Optimization (25%) Define and track performance KPIs: open rate, CTR, conversion, retention, ARR impact Run experiments to improve email/SMS performance and test new channels or surfaces Turn insights into action: use analytics to continuously refine campaigns and journeys Partner with Analytics to understand segment behavior and churn risk signals and get ahead of risk of churn
User & Product Insight (15%) Stay close to the user: dig into usage data, support tickets, interviews, and feedback, and be intimate with the product and roadmap Help translate features into clear end-user value across messaging touchpoints Identify lifecycle gaps and propose new programs that improve user outcomes
Cross-Team Enablement & Brand Stewardship (10%) Work with Marketing, Product, and Support to ensure lifecycle messaging is consistent, helpful, and human Maintain a scalable voice and tone guide for lifecycle comms - standardizing our language and positioning in a framework that scales across channels Ensure internal teams have visibility into what's working and why
You Might Be a Fit If… You’ve built or scaled a high-performing lifecycle or CRM program before (bonus: in SaaS, AI, or product-led growth environments) You have strong technical fluency in tools like Customer.io, Braze, Iterable, or similar You think in systems, love to optimize, and aren’t afraid of spreadsheets or data dashboards You’re obsessed with user behavior and can turn insight into comms that convert You’re as comfortable writing a triggered flow as you are discussing ARR impact You bring clarity, momentum, and a low-ego, high-ownership approach to cross-functional work
Some Tools We Use Customer.io - CRM/email/SMSFigma - creative reviewsWebflow - websiteNotion - internal wikiLinear, Slack, Google WorkspaceWispr Flow - naturallyNew things that advance our ability to scale and be accurate!
What Success Looks Like Lifecycle programs materially improve activation, retention, and expansion Our database of prospects and users is well-segmented, growing, and engaged CRM messaging is targeted, personal, and optimized across every funnel stage Product feels more usable and intuitive because the messaging primes users and fills the gaps Users say “your emails are the only ones I actually read”
