About the role

We’re looking for a creative, data-driven marketer to take ownership of paid media, creative testing, channel expansion, and general marketing strategy as we scale. This role is perfect for someone with 3–6 years of experience in growth, performance, or demand gen marketing—who’s now ready to lead strategy and execution across ads, reporting, and SEO in a fast-moving startup environment.

What you’ll do

• Own and optimize our paid acquisition strategy across Meta, Google, and other platforms
• Lead creative development: write briefs, partner with designers, test copy/angles, and translate performance data into better creative direction
• Explore and test new growth channels (e.g. Reddit, YouTube, LinkedIn, affiliate, etc.)
• Build, manage, and own reporting pipelines across paid and organic channels—tracking performance and informing future strategy
• Define and manage a rapid testing roadmap for creative, messaging, audiences, and landing pages
• Lead our SEO strategy—owning technical audits, keyword planning, and on-page optimization
• Work directly with founders and growth leaders on a daily basis on marketing strategy, to refine ICP targeting, and align lead generation with revenue outcomes
• Turn performance data into high-signal decisions and continuous improvement cycles
• Lead and manage a growing marketing team (currently one analyst) across all day-to-day operations

Ideal candidate credentials

• Have 3–6 years of experience in growth or performance marketing (paid ads, SEO, or demand gen)
• Have managed ad budgets of at least $20K/month with measurable ROI
• Are equal parts creative strategist and analytical thinker—able to brief, test, and iterate quickly
• Are data driven and make decisions based on tangible data
• Have experience building and managing dashboards across paid channels and CRM tools
• Have a working knowledge of SEO and understand how organic and paid channels complement each other
• Have experimented with channel expansion and know how to set up and evaluate tests
• Communicate clearly, move fast, and are confident owning growth metrics end-to-end
• Have a strong interest in entrepreneurship, experience at early-stage startups, and a scrappy, resourceful approach to problem-solving
• Have experience in healthcare, SaaS, or tech-enabled services (nice to have)

Why this role

• Full ownership of growth strategy with direct budget responsibility
• Extremely high-impact role with visibility across sales, leadership, and product
• Flexibility to test, build, and shape how we grow—no red tape
• Exposure to creative, technical, and revenue-driving parts of the business
• Small, agile team with a bias for action
• High-growth venture-backed startup in the healthcare + AI space

Benefits include

• Exceptional medical, dental, and vision insurance
• Office setup stipend
• Co-working space membership
• Flexible time off
• Competitive salary and equity

Janie is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.