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About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500 companies. Fractal's vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world's most admired companies.

Fractal has over 5000 employees across 17 global locations, including the United States, UK, India, Singapore, Middle East and Australia. Fractal has been recognized as "Great Workplace" and "India's Best Workplaces for Women" in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Data Engineering services 2024 & Data Science Services 2024 by Information Services Group.
Fractal Experience is the design and behavior science unit at Fractal, that uses human-centered design, behavior science & data to deliver outcomes across our client’s business value chain – Growth, Acceleration, Scale. To set up clients for success, we bring in a full-stack, multi-disciplinary design team of designer researchers and strategists, behavior scientists and UX/UI designers.

Role Summary :

As a Senior Design Researcher at Fractal, you will play a key role in building deep empathy with users, uncovering unmet needs, and translating research insights into actionable opportunities. You’ll be an integral part of conducting the research process—from planning and strategy to discovery, synthesis, and insight generation—while staying true to the users’ voice throughout the journey.

You’ll collaborate closely with interaction designers, data scientists, and engineers to ensure seamless integration across all workstreams, delivering impactful, user-centered solutions.

Key Responsibilities :

• Collaborate with cross-functional teams, including design, data science, and engineering, ensuring alignment 
• and integration across project workstreams
• Develop and articulate comprehensive research plans, methodologies, and tools tailored to project needs
• Conduct primary and secondary research, including user interviews, ethnographic studies, and field research
• Synthesize research findings into clear insights, frameworks, and actionable opportunities
• Translate insights into design recommendations in collaboration with designers and other stakeholders
• Transform insights from research into user journeys and low-fi wireframes that deliver seamless user experiences
• Manage research logistics, including coordination with external agencies and participant recruitment
• Advocate for the user’s voice throughout the project lifecycle, ensuring it remains central to the design process
• Leverage tech fluency to understand and align research outcomes within a data and AI ecosystem

Experience :

6years+ of experience in design research, user experience research, or ethnographic research.

Skills :

• Strong expertise in qualitative and quantitative research methodologies
• Demonstrated experience in conducting user interviews, field studies, and workshops
• Ability to synthesize complex findings into clear insights and actionable frameworks
• Strong storytelling skills to communicate research outcomes effectively

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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