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Job Description:

• The Principal Consultant plays a vital role in providing best in class technical expertise for marketing measurement solutions. The individual will work as a Subject Matter Expert on Marketing measurement programs with a clear responsibility of bringing technical expertise in AI and engineering in the solution areas. S/he will work with data scientists and engineers to build solution prototypes, collaborate with client teams to brainstorm new AI lead solutions in measurement, become trusted advisors for key clients by bringing thought leadership and groom a set of exceptional consultants to deliver with excellence. S/he should have a client service orientation with the ability to influence the client's decision-making process, improving the overall client engagement.

(Roles and Responsibilities)

• As a capability lead, generate client value by developing innovative solutions that solve client problems efficiently and effectively
• Identify opportunities to scale existing projects by bringing tools and best practices for expansion of current scope and drive productivity improvements and efficiency to enhance gross margins.
• Lead a team of highly motivated individuals and encourage to develop new capabilities through learning and development and knowledge sharing initiatives
• Lead by example in analytics delivery and guide the team in data synthesis, modeling techniques and culling out actionable insights, implications, and recommendations to address client's business KPIs and /or identify opportunities
• Ability to attract and retain high calibre talent for the organization and clearly communicate the vision, goals, and objectives of the organization and guide others in linking their activities to the success of the organization.
• Work effectively with peer groups in sales & marketing, practice teams and enabling functions to drive higher value to add to clients. Participate in the sales process to scope client needs and consult the client to frame up solution and delivery approach.
• Contribute to the development of the capability through collateral demonstrating thought leadership and develop scalable solutions to address business problems across the industry

Describe the role in detail without mentioning any technical tool/platform/programming language)


Section 2 (Mandatory technical skills)

• 11+ years of experience in analytics delivery and business consulting with at least 5+ years of leadership experience along with 3+ years of experience in creating solutions for Marketing teams
• Experience in design and review of new solution concepts and leading the delivery of high-impact analytics solutions and programs for global clients.
• Knowledge of AI and machine learning techniques such as deep learning, neural networks, LLMs, Reasoning models to drive superior measurement techniques for the client. Should be able to evaluate and bring in new advanced techniques to enhance the value-add for clients
• Should be able to apply domain knowledge to functional areas like market size estimation, business growth strategy, impact of govt policies on product, strategic revenue management, marketing effectiveness
• Must have excellent project/program management skills and have experience managing multiple work streams and projects at one time
• Have business acumen to manage revenues profitably and meet financial goals consistently. Able to quantify business value for clients and create win-win commercial propositions.
• Good thought leadership & ability to structure & solve business problems, innovating, where required
• Outstanding presentation and communication skills (Oral and written) with the ability to inspire others to make informed decisions.
• Must have the ability to adapt to changing business priorities in a fast-paced business environment
• Post graduate degree in a quantitative discipline from a reputed institute

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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