TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

SMB engineering team is responsible for developing software to empower all small and medium businesses to succeed by building scalable platforms, seamless products and comprehensive solutions. In the next few years, while SMB revenue will be the significant portion of total ads business, as an engineering team, we also dedicate ourselves to solving challenging but interesting problems in a more scalable and innovative way through advanced software architecture, engineering practice and cutting-edge algorithms. At the same time, we closely work with strategies, data scientists, product managers, operations and sales teams. Diversity in skills, culture and background is our source of power.

We are looking for machine learning engineers who are passionate about innovating, creating and evolving scalable and reliable software, architecture and technical solutions to systematically and aggressively enable our SMB customers' success and grow our company's revenue. You will work on many different challenging problems, such as creative recommendation, ads delivery, personalized coupons, LLM-based customer support, etc.

Responsibilities:
1. Shape TikTok Monetization's growth through the development of personalized strategies such as coupons, internal advertising, and intelligent suggestions. This role directly influences the company's P&L and monetization roadmap.
2. Work with cross-functional teams to design cutting-edge machine learning models aimed at enhancing SMB advertisers' performance. This includes predicting key performance indicators like click-through rates and conversion rates, leveraging data and technology to drive business outcomes.
3. Build TTAM (TikTok Ads Manager) Copilot by integrating LLMs into our products and services to improve advertiser engagement. Tasks include developing Generative-AI based QAs, recommending auto-creation strategies, and developing conversational creation flows, all contributing to user satisfaction and engagement.