Head of Marketing

Role Description: The Head of Marketing is an experienced marketing leader responsible for overseeing all aspects of marketing, from building campaigns for educators to strategizing messaging for B2B customers as an IC, while eventually managing a team. The Head of Marketing will be focused on building upon our existing community building efforts and brand, launching diverse paid advertising efforts, and optimizing conversion rates from free to paid users within a product-led growth model, all via a data-driven growth mindset.

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're only 11 months old, and more than 2 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at https://www.magicschool.ai and connect with our passionate community on our wall of love at https://love.magicschool.ai.

Responsibilities:

As the Head of Marketing, you will be responsible for driving to the following outcomes:

• Increase website conversions (visits to sign ups) by 10%

  • Equip website with right asset to convert customers

• Improve sales conversion by 10%

  • Define ICPs, key messages

  • Equip sales team with right assets to convert customers

  • Expands upon our B2C & B2B users

  • Use data to make targeted decisions

• Increase awareness and brand affinity

  • Web traffic increases by 100% and we maintain a NPS of over 50

  • Build brand/community for our target audience via existing efforts & new efforts

  • Maintain strong brand association

  • Develop diverse marketing strategies & maintains advertising budget

  • Market new product functionality by developing and executing strategies, including crafting key messages, coordinating activities, and identifying target audiences

Qualifications/Competencies/Skills:

As head of marketing, you will bring the following skills:

• Proficiency with data & growth marketing

  • Segmentation of user needs

  • Experience in running campaigns, measuring performance, and optimizing spend to accelerate the growth of our community and increase user engagement

• Proficiency in product marketing

  • Ability to message concisely and effectively (writing & messaging value propositions)

• Proficiency around marketing tools

Experience:

• 2+ years leading marketing team/function in past

• Experience in businesses with B2B & B2C functions

• Led initiatives for growth marketing, product marketing, and content marketing

• Nice to have: Experience leading function in EdTech

• Nice to have: Successful startup marketing experience as early marketing hire

Our Benefits: We are proud to offer generous benefits, such as unlimited PTO, 100% employer covered health insurance, a wellness stipend, and vision/dental insurance.

Application Notice:

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 5/20. Starting from 5/20, we will begin reviewing applications on a rolling basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Our Values:

• Educators are Magic:  Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community:  Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation:  The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence:  Educators and students deserve the best - and we strive for the highest quality in everything we do.