About Brook Inc

Brook Health is a digital health company. Brook offers a set of products and services extending health-care-management beyond the walls of doctors’ offices and into people’s homes and their day-to-day lives. Brook provides people who are living with chronic conditions a highly personalized high-touch support via a smartphone app offering AI tools, data collection through connected devices, and real-time access to health coaches to make smart, daily decisions and to build healthy habits to achieve their long-term health goals. Brook also offers a CDC-approved preventative program for people who are at high risk for diabetes. For primary care providers, Brook offers SaaS tools for continuous remote monitoring, providing insights into their patient’s health needs, enabling a new model of care, and early preventative interventions with our own care delivery team resulting in better health outcomes.

Brook offers a dynamic work experience with team members in multiple time zones. We have a fast-paced, user-centric, high-expectation, constantly-improving-ourselves type of culture. Our goal is to change the approach to pre-condition and chronic condition care management, to use technology to support health-care providers in improving patients’ health outcomes.

Job Overview

As the Growth Marketing Manager, you will be the driving force behind Brook’s patient acquisition engine. You’ll design, optimize, and measure multi-channel campaigns—phone, direct mail, email, and SMS — to onboard new patients efficiently and at scale.

This is a hands-on role where you will:

• Manage day-to-day campaign execution in our marketing automation platform, Customer.io, and internal patient-acquisition platform.

• Build and maintain a robust growth model with our VP of Marketing & Growth, diving deep into data to uncover insights, drive A/B testing initiatives, and quickly iterate on learnings.

• Partner with cross-functional teams to ensure alignment on campaign objectives and deliver seamless patient experiences.

This is an opportunity to join a mission-driven company at a pivotal time, owning a key growth function that will shape Brook’s success. This role will report to the Vice President Marketing and Growth.

Key Responsibilities

• Acquisition Strategy & Execution
• • Develop, launch, and optimize multi-channel marketing campaigns (phone, mail, email, SMS).
  • Ownership of the end-to-end funnel management.
• Data Analysis & Reporting
• • Build and maintain growth forecasts and models, tracking funnel metrics and continuously optimizing to ensure we hit our growth targets.
  • Conduct ongoing A/B testing on creative, messaging, and workflows to drive continuous performance improvements.
  • Present data-driven insights, campaign performance, and recommendations to senior leadership.
• Marketing Automation & Platform Management
• • Serve as the in-house expert on Customer.io designing and managing automated workflows to engage and convert patients.
  • Collaborate with Product and Engineering teams to ensure accurate data flows and integrations between internal systems, marketing automation, and other tools.
• Cross-Functional Collaboration
• • Work closely with the Clinical Operations and Partner Success teams to develop patient-centric campaigns that address unique clinical needs and drive program enrollment.
  • Partner with the Sales and Account Management teams to align on practice- or health-system-specific growth initiatives.
• Compliance & Healthcare Context
• • Ensure all patient outreach and data handling is HIPAA-compliant and meets regulatory standards.
  • Stay abreast of industry trends, emerging channels, and best practices, particularly within healthcare and digital health.

Qualifications

• 3-5+ years of experience in growth marketing, demand generation, or a similar data-driven marketing role.
• Proven track record designing and executing successful multi-channel acquisition campaigns, with demonstrable results in driving growth.
• Marketing Automation Expertise: Hands-on experience using Customer.io, HubSpot, Marketo, Iterable, or equivalent platforms to build automated workflows and acquisition campaigns.
• Strong Analytical Skills: Proficient with Excel/Google Sheets; experience with BI tools (e.g., Looker, Tableau) or basic SQL is a plus.
• A/B Testing Know-How: Familiarity with experiment design and iterative testing to optimize performance.
• Excellent Communication: Able to translate complex data into actionable insights for both technical and non-technical stakeholders.
• Healthcare/Regulatory Experience (nice to have): Experience working within HIPAA or another regulated environment is a plus.
• Growth Mindset: Entrepreneurial spirit, adaptability, and a passion for using creative solutions to meet ambitious targets.

Why Brook?

• High-Impact Role: Own a core growth channel in a sector of healthtech experiencing rapid growth.
• Mission-Driven: Join a company that’s improving patient outcomes and transforming the way healthcare is delivered.
• Fast-Growing Environment: Thrive in a dynamic, scale-up atmosphere where you’ll have the autonomy to create meaningful change and implement new ideas from day one.
• Cutting-Edge Tech: Work with innovative tools and have the freedom to introduce new solutions, including AI-driven approaches.
• Collaborative Culture: Partner with passionate teams in Marketing, Product, and Clinic Ops to drive measurable results.

Working at Brook

• Fast-paced environment – Brook operates in two of the fastest changing industries in America – Healthcare and Technology. We move quickly to design tools and protocols based on customer and industry feedback. Thriving in an environment of change and continuous improvement is a core competency for all members of our team.
• Dynamic roles - We are a small and tight-knit team enthusiastically tackling difficult problems in an entrenched industry. All team members are expected to contribute to company protocols, provide product feedback and to generally think critically about our processes and care model.
• High expectations - We have big goals for the future. We expect dedication and positive collaboration from all our team to achieve them.

This position is not eligible for relocation or visa sponsorship. Candidates must live within a commuting distance from the office. This is a hybrid role, 3 days per week onsite, and 2 days remote.

Brook Inc is an equal opportunity employer. We are committed to building an inclusive and diverse workforce. Brook does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, marital status, age, non-disqualifying physical or mental disability, national origin or ethnic origin, military service status, citizenship or any other protected characteristic covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.