As a Data Analyst at High Scale, you will play a pivotal role in leveraging data to optimize advertising strategies and ensure the success of our performance-driven campaigns. This role is designed to be a launchpad for your career, offering hands-on experience and opportunities for professional growth. Every question is an opportunity to learn, and we’re here to guide you every step of the way.

Location: Colombia/Philippines (Remote)

Key Responsibilities

• Data Collection & Management

  • Gather, clean, and organize data from various sources such as ad platforms (Google Ads, Facebook Ads), CRM systems, and website analytics tools.

  • Maintain data accuracy and integrity in databases and reporting systems.

• Campaign Analysis & Optimization

  • Analyze performance metrics across digital advertising channels to identify trends, patterns, and areas for improvement.

  • Provide recommendations for campaign optimization based on data insights.

  • Track key performance indicators (KPIs) such as ROI, click-through rates, and conversion rates.

• Reporting & Visualization

  • Create dashboards and visual reports using tools like Tableau, Power BI, or Google Data Studio.

  • Prepare detailed performance reports and present findings to internal teams and clients.

• Predictive & Prescriptive Analytics

  • Use statistical models and machine learning techniques to forecast campaign outcomes and audience behavior.

  • Provide strategic guidance on budgeting, audience segmentation, and channel allocation.

• Collaboration

  • Work closely with cross-functional teams, including account managers, creative teams, and media buyers, to align data insights with campaign goals.

  • Support ad-hoc analysis requests from clients and internal stakeholders.

Required Skills & Qualifications

• Bachelor’s degree in Data Science, Statistics, Marketing, or a related field.

• 2-4 years of experience in data analysis, preferably in advertising or marketing.

• Proficiency in data analysis tools such as Retool, SQL, Python, or R.

• Experience with advertising platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads.

• Familiarity with website analytics tools such as Google Analytics.

• Advanced knowledge of Excel and data visualization tools (e.g., Tableau, Power BI).

• Strong analytical thinking and problem-solving skills.

• Excellent communication skills for presenting complex data in a clear and concise manner.

Preferred Qualifications

• Knowledge of programmatic advertising and real-time bidding (RTB).

• Experience with A/B testing and multivariate analysis.

• Experience with Retool.

• Certification in Google Analytics, Google Ads, or similar platforms.

• Understanding of SEO and SEM principles.

• English Skills: Professional English Level (It is a must)