About Sleek

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 450 staff with an intact startup mindset. 

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

About the Role

At Sleek, we recognise the transformative power of AI in content marketing—but we also know that human expertise and strategic oversight are key to maximising its impact. As our AI Content Marketing Specialist, your mission is to leverage AI and automation to create high-performing, conversion-focused content that drives organic traffic and business growth. 

You’ll be responsible for optimising AI-generated content for search intent, brand alignment, and audience engagement, working closely with technical SEO, social media, and the wider marketing team. We are looking for  someone who can expertly manipulate AI tools to scale content production, improve search performance, and enhance conversion rates while ensuring consistency and quality.

Mission:

As our AI Content Marketing Specialist, your mission is to leverage AI and automation to create high-performing, conversion-focused content that drives organic traffic and business growth.

Outcomes:

1. Increase organic traffic and rankings by optimising AI-generated content to drive measurable traffic growth across Sleek’s five websites.
2. Achieve top SERP positions for key industry-related keywords.
3. Leverage AI and automation for scalable content growth and successfully integrate AI-powered content tools and automation to streamline content production. 
4. Optimize and scale the existing SEO content strategy by identifying and executing high-impact opportunities, ensuring content aligns with search intent, market trends, and business goals.
5. Deliver data-driven results and performance improvements by tracking, analysing, and reporting on organic performance, keyword rankings, and engagement metrics.
6. Enhance content operations and workflow efficiency and improve the content publishing and management process in WordPress. Develop SOPs and best practices for AI, SEO, and automation tools to enhance efficiency.

Requirements

• 6+ years of experience in digital marketing, with a strong focus on SEO and organic growth.
• Proven ability to drive organic traffic growth using content marketing best practices and AI-driven content tools.
• Strong analytical mindset with experience using SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, SE Ranking) to inform strategy and measure success.
• Proficiency in WordPress, AI content tools, and content automation workflows.
• Ability to evaluate and refine AI-generated content for SEO performance, readability, and user engagement.
• Comfortable working in a fast-paced, self-managed environment across multiple websites.
• Strong collaboration skills, with experience working in cross-functional teams (SEO, content, and marketing).
• Experience with AI-powered video creation tools would be desirable.
• Background in Accounting, Tax, SaaS, or Financial Services would be a plus.

Benefits

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: You’ll be able to work from home 3-4 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, depending on location you’ll be able to access our pa flexi benefits scheme for home office equipment or health and fitness expenditure.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.

About the Interview Process

1. Application: Please submit your CV, cover letter, and several work samples that demonstrate your success in utilising AI for enhancing content performance.

2. Introductory Call & Career Overview: A video call lasting approximately 30 minutes with a member of our HR team to discuss your application and gain insight into your experiences and expectations related to the role.

3. AI Content Task Review: Shortlisted candidates will be asked to complete a short, time-based content optimisation task.

4. Hiring Manager Interview: A conversation lasting about 60 minutes with the Hiring Manager to assess your task and technical qualifications for this position.

5. Behavioural Fit Assessment: A discussion of approximately 60 minutes, typically with a member of HR or the leadership team.

6. Reference Interviews & Coffee Chat With Team: We will conduct 2-3 brief phone or video calls with the references you provide and an opportunity to meet some of the team.