Description

Imagen is seeking a senior UA Group Lead to manage our user acquisition channels; Performance advertising, SEO, and Partnership teams. As a critical management role, this position demands a leader with deep analytical skills and a proven track record in driving performance marketing initiatives.

Responsibilities

• Develop and execute and lead data-driven digital marketing campaigns, and implement growth strategies across paid performance, SEO, partnerships and influencers.

• Lead and mentor a team of highly data-driven professionals.

• Analyze key metrics to optimize and scale marketing efforts.

• Collaborate with internal teams to align marketing strategies.

• Generate performance reports for all major metrics, goals, and KPIs.

• Initiate new methods and seek new channels and opportunities to meet potential customers in the right spot.

• Stay abreast of industry trends and best practices.

• Partner with the product team to align growth strategies with product development and business needs.

Requirements

• Extensive experience in performance marketing and SEO

• Strong analytical and strategic thinking skills

• Strong understanding of digital marketing and user acquisition

• Proven leadership and team management experience (at least 4 years of managerial experience)

• Proven track record of managing large-scale advertising budgets and delivering successful results.

• Strong Excel skills, including pivot tables, Vlookup, and advanced data manipulation and analysis formulas.

• Excellent communication in both Hebrew and English and collaboration skills

• Proficiency with digital marketing tools and platforms

• Ability to work in a fast-paced, dynamic environment

• Ability for strategic thinking, with the capacity and passion for tactical execution

• Marketing analyst experience - a plus