Overview: As a Social Media Content Strategist and Growth Specialist, you will be at the forefront of expanding our AI education project’s digital presence. This role goes beyond repurposing existing content; it involves conceptualizing and creating AI-related content that resonates with our audience and aligns with our educational mission. Your innovative strategies will attract attention, engage learners, and build the top of the funnel on platforms like Twitter, TikTok, and LinkedIn. Your work is pivotal in shaping our social media calendar and driving our growth strategy.

Responsibilities:

1. Content Strategy Development: Design and implement a comprehensive social media calendar that leverages educational content, market trends, and audience insights.

2. Original Content Creation: Conceptualize and produce compelling AI-related content that aligns with our educational goals and attracts new followers.

3. Content Repurposing: Skillfully adapt and enhance our existing educational materials for optimal engagement and educational value across social platforms.

4. Growth-Driven Execution: Deploy strategies specifically aimed at growing our social media presence and expanding our audience reach.

5. Analytics-Driven Optimization: Regularly analyze performance data to refine strategies and maximize impact on our target audience.

6. Community Building: Actively engage with and expand our online community, fostering discussions and interactions around AI education.

7. Cross-Platform Synergy: Ensure a cohesive and consistent brand presence across all social media channels.

8. Trend Utilization: Stay abreast of and incorporate current social media and AI industry trends to keep our content relevant and engaging.

9. Collaborative Campaigns: Collaborate with influencers, thought leaders, and internal teams to amplify our reach and impact.

10. Feedback Integration: Utilize community feedback to continuously evolve our content and strategies.

Skills and Attributes:

• Innovative Content Vision: Exceptional ability to conceptualize and create content that is both educational and engaging.

• Strategic Planning: Proficient in developing and executing against a dynamic social media calendar.

• AI Subject Matter Enthusiasm: Passion and understanding of AI concepts, ensuring alignment with our educational mission.

• Analytical Acumen: Strong skills in utilizing social media analytics to drive strategy and growth.

• Exceptional Communication: Outstanding written and verbal communication skills for compelling content creation and community engagement.

• Trend Sensitivity: Keen sense for leveraging social media trends in a way that benefits our educational objectives.

• Collaborative Mindset: Ability to work seamlessly with internal teams and external partners.

• Adaptive Creativity: Flexibility to adapt content and strategies in a rapidly evolving digital landscape.

• Educational Content Integration: Adept at incorporating educational elements into social media initiatives to promote AI learning and interest.

This role is central to our digital strategy, combining content creativity with strategic growth initiatives to significantly enhance our presence in the AI education space.