Wisedocs is on a mission to make it easy and accessible for any company in the insurance, legal and medical space to understand medical documents quickly using AI (Artificial Intelligence). Every week, we process hundreds of thousands of pages of documents, saving our customers hours and hours of manual processing time, and helping them process medical claims much more quickly

As our first Marketing Leadership hire, the Senior Manager of Demand Generation will have the opportunity to make a significant impact on our overall growth strategy. This is a high visibility, high impact role, with large opportunity for upward mobility.

You will be responsible for developing and executing innovative demand generation programs to drive awareness, leads, and revenue. With our cutting-edge technology and strong industry presence, you will be working on high-impact initiatives that will shape the future of document processing. This role is perfect for a strategic thinker and creative dynamo who excels at juggling multiple channels and driving impactful campaigns. You’ll be at the helm of our marketing strategy, shaping how we communicate our innovative solutions to the world. 

The position is a hybrid model with on-site presence twice/week in Downtown Toronto

Responsibilities

• Strategic Leadership: Develop and execute comprehensive marketing strategies across all channels to drive brand awareness, lead generation, and customer engagement. 
• Channel Management: Oversee and optimize all marketing channels, including digital, social media, email, content, and events, ensuring a cohesive and compelling brand message. 
• Campaign Innovation: Design and implement innovative marketing campaigns that capture attention, engage audiences, and drive conversion, leveraging data-driven insights to refine and enhance performance. 
• Brand Storytelling: Craft and deliver persuasive brand narratives that resonate with our target audience and differentiate us from the competition. 
• Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing activities, using key metrics and analytics to guide strategic decisions and optimize ROI. 
• Team Collaboration: Work closely with cross-functional teams including sales, product, and design to align marketing strategies with business objectives and ensure seamless execution. 
• Market Insight: Stay ahead of industry trends, competitor activities, and emerging technologies to keep our marketing strategies fresh and relevant. 
• Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently to maximize impact and return on investment. 

Requirements

• Proven experience as a Senior Marketing Manager or similar role, with a strong track record in managing multi-channel marketing strategies in the Insurtech and/or B2B SaaS sector
• Experience with Hubspot and Marketo preferred (or similar CRMs)
• Expertise in digital marketing, social media, content creation, and data analytics
• Exceptional communication skills, with the ability to craft compelling messages and engage diverse audiences
• Strong analytical skills with experience in using marketing metrics to drive decision-making 
• Creative thinker with a passion for innovation and a keen eye for detail
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced setting

What We Offer 

• A hybrid model requiring on-site presence at least twice/week
• Modern employee benefits, including health and dental coverage
• Competitive compensation, with valuable stock options, as we’re still a young company growing very quickly.  
• An opportunity to develop very rapidly in your career. We can offer you a super-immersive learning environment, and you thrive there you will have the opportunity to rapidly develop this opportunity into senior practitioner or management opportunities as you choose.    
• Company events  
• Generous Paid Time Off  
• Paid Sick Days  
• Casual Dress code  
• Employee Referral Bonus  
• Tuition Assistance  
• Plus many other Recognition Programs!
   

*Wisedocs AI is an equal opportunity employer and are committed to providing employment accommodation in accordance with AODA. If you require an accommodation, please notify us and we will work with you t