Job Description:
Lead strategic, data-driven paid media campaigns across platforms including Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, Mintegral, and AppLovin. Oversee high-budget campaigns, drive scalable growth strategies, and mentor team members while leveraging advanced product analytics and marketing research insights.

Responsibilities:

• Develop and execute comprehensive paid media strategies across multiple platforms.
• Optimize campaign performance using data analysis, A/B testing, and actionable insights.
• Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging.
• Collaborate with cross-functional teams using research tools (Semrush, AHREF, Mobile Action) to align initiatives with growth objectives.
• Mentor junior staff and manage stakeholder communications.
• Integrate product analytics (Mixpanel, Firebase, GA4, CleverTap) and ensure seamless tags/events tracking via Google Tag Manager.
• Stay updated on industry trends, emerging ad formats, and integration best practices with tools like RevenueCat, MMP (Adjust), Singular, and AppFlyer.

Requirements:

• 4-6 years’ experience in paid marketing managing large-scale campaigns.
• Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL.
• Excellent communication and team leadership abilities.
• Strategic, detail-oriented, and proactive.

Preferred Qualifications:

• Expertise in additional advertising platforms or analytics tools.
• Advanced experience with A/B testing methodologies and comprehensive campaign debugging.