What we want to accomplish and why we need you?

Jio Haptik is an AI leader having pioneered AI-powered innovation since 2013. Reliance Jio Digital Services acquired Haptik in April 2019. Haptik currently leads India’s AI market having become the first to process 15 billion+ two-way conversations across 10+ channels and in 135 languages. Haptik is also a Category Leader across platforms including Gartner, G2, Opus Research & more. Recently Haptik won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023, and gold medal for “Best Chat & Conversational Bot” at Martequity Awards 2023. Haptik has a headcount of 200+ employees with offices in Mumbai, Delhi, and Bangalore.

What will you do every day?

As a Senior Associate at Haptik, you will strategize, plan, and execute impactful online and offline events that strengthen brand presence and drive lead generation. Your day-to-day will involve collaborating with internal teams and external partners, managing event budgets, curating compelling content for speaker sessions and brand activations, and promoting events across digital and social channels. You will also track event performance through key metrics and continuously bring fresh, creative ideas to elevate event effectiveness.

Ok, you're sold, but what are we looking for in the perfect candidate?

A strategic and creative event marketer with a passion for delivering high-impact events that fuel brand visibility, lead generation, and audience engagement. The ideal candidate will possess:

• Event Strategy & Execution: Expertise in planning, managing, and executing high-impact events, both online and offline, aligning them with business objectives.

• Marketing & Demand Generation: Strong ability to leverage events as a tool for lead generation, customer engagement, and enhancing brand visibility.

• Budget Management: Proven skills in effectively managing event budgets while ensuring optimal ROI and cost control.

• Content & Thought Leadership: Ability to craft compelling narratives for speaker sessions, panel discussions, and brand activations that resonate with target audiences.

• Stakeholder & Vendor Management: Experience coordinating seamlessly with internal teams, speakers, agencies, and vendors to ensure smooth event execution.

• Analytics & Performance Tracking: Proficiency in measuring and analyzing event performance through key metrics such as engagement, lead generation, and conversion rates.

• Creativity & Innovation: A flair for bringing fresh, innovative, and engaging ideas to enhance the overall impact and experience of events.

• Digital & Social Media Promotions: Hands-on experience using digital and social media channels to amplify event reach, engagement, and post-event impact.

Requirements*

1. Bachelor's degree in Marketing, Communications, Business, or a related field.

2. Minimum of 6+ years of hands-on experience in event marketing, including strategy, planning, and execution of both virtual and physical events.

3. Strong background in demand generation and marketing campaigns through event channels.

4. Expertise in managing event budgets, ensuring cost-effectiveness and maximizing ROI.

5. Excellent content development skills, with the ability to create impactful event narratives and thought leadership pieces.

6. Proven experience in handling end-to-end stakeholder and vendor relationships.

7. Proficiency in event analytics and performance measurement, with a focus on lead generation and conversion metrics.

8. Creative mindset with the ability to bring innovative ideas to life.

9. Experience in utilizing digital marketing and social media platforms for event promotion and audience engagement.

10. Strong communication, collaboration, and project management skills.

* Requirements is such a strong word. We don’t necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you’ve done most of it and are ready for the challenge of adding some new things to your resume.

Tell me more about Haptik

• On a roll: Announced major strategic partnership in April 2019 with Jio in a $100 million deal.

• Great team: You will be working with great leaders who have been listed in Business World 40 Under 40, Forbes 30 Under 30 and MIT 35 Under 35 Innovators.

• Great culture: The freedom to think and innovate is something that defines the culture of Haptik. Every person is approachable. While we are working hard, it is also important to take breaks to not get too worked up.

• Huge market: Disrupting a massive, growing AI market. The global market is projected to attain a valuation of $9 billion by the end of 2024.

• Emerging technology: We are moving to a Gen AI first world, and Haptik is one of the largest Generative AI first companies globally, based out of India.

• Great customers: Some of the most notable brands in the world - Jio, Paytm, Adani, Paisabazaar, Puma & Whirlpool

• Impact: A fun and exciting start-up culture that empowers its people to make a huge impact.

Working hard for things that we don't care about is stress, but working hard for something we love is called passion! At Haptik we passionately solve problems in order to be able to move faster and each Haptikan imbibes our key values of honesty, ownership, perseverance, communication, impact, curiosity, courage, agility and selflessness.