Kenko is an AI-powered CRM for fitness and wellness businesses. We serve yoga studios, pilates centers, gyms, CrossFit, and more. We also serve wellness businesses like spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness and wellness businesses across the globe, helping them thrive in their local markets. We deliver an integrated solution that brings together four core product categories:-Marketing that automates customer communications and campaigns-Operations that handle scheduling, billing, and reporting-Member Experience, which offers websites, mobile apps, and self-service check-in systems-AI Assistants, which provide automated customer support and sales inquiry management
About the role
As a Sales Development Representative (SDR), you’ll be the first point of contact to prospective customers, educating them on how Kenko can help grow their business and win the local market. This is an inside sales role, focused on cold calling outbound leads, intending to book meetings with prospective customers for our Account Executives. Your quota is based on qualified opportunities produced from your booked meetings.
You will:
Introduce prospective customers to Kenko via cold calls (and the occasional email); while there may be occasional work with warm leads, the core focus of this role is cold callingDrive lead generation for the sales team by creating qualified opportunitiesIdentify influencers and decision-makers in an organisationManage sales activities, opportunities, and account information in our CRM (Hubspot)
This role supports Kenko’s top-of-the-funnel outbound lead qualification. We like to set the expectation that new SDRS will spend about 12 months learning, growing, and contributing to the team in this role before progressing to another role within Kenko.
Here's a peek at what you can expect in your first few months in the role.
In your first month, you’ll: Onboard to Kenko’s sales and employee systemsMeet your fellow SDRS and others in our Go-To-Market teamsTrain in outbound sales activity and make your first callsFocus on activity, building proficiency towards a daily activity goal of 80-100 dials per day once fully ramped at 3 monthsAttend weekly call reviews with your manager to gather feedback and accelerate your learningTarget a one-month ramping goal of scheduling 4 qualified demos with Account Executives
In your second month, you’ll: Sharpened your product knowledge, becoming more adept at overcoming common objections for prospective Kenko customersContinue honing your cold-call activity strategy to ramp towards 80-100 outbound calls per dayContinue attending weekly call reviewsTarget your second month’s ramping goal of scheduling 8 qualified demosLearn tips and best practices from our collaborative, supportive SDR team
In your third month, you’ll: Attain your ramped goal of scheduling 12 qualified demos per monthContinue attending the weekly call reviewComfortably navigate prospect objections, share discoveries with teammates, and manage your schedule to complete an average of 80-100 outbound calls per day
About You
You love speaking with people, enjoy tackling tricky problems, and aren’t the least bit skittish about cold calling. You’re hungry to connect with prospects who respond well to empathy, active listening, curiosity, drive, and customer focus. If you’re driven by quota attainment, love helping small business owners out, are a clever problem solver, have at least a year of successful Sales experience, and feel comfortable with Sales fundamentals (think: closing, overcoming objections, driving the conversation, etc.) this could be a great role for you.
What You Should Have
While we welcome experience from a wide range of careers and industry backgrounds, all candidates should meet the following qualifications for consideration:
1+ years of sales experienceDemonstrated capacity for high-volume phone workSuccessfully ramped Kenko SDRs typically average 80-100 outbound dials a dayDisciplined work ethic and eagerness to learnExcellent phone presenceAn empathetic, service-oriented, problem-solving sales approach
We'll be particularly excited if you also have
1+ year of outbound cold-calling experienceExperience working in early-stage startupsPersonal or professional experience in the customer verticals we serve (fitness, yoga, wellness, classes, etc.)
Experience working, communicating, and connecting with small business owners
Our history and background The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks, with more to come.