Product Marketing Manager

Company Overview

Vapi is revolutionizing the way developers and businesses create voice agents. Our platform empowers the individual developer and companies to build scalable, effective, and innovative voice solutions. We’re passionate about fostering innovation, supporting our community, and driving adoption of our cutting-edge technology. Join us to shape the future of voice-enabled experiences!

The Role:
We’re looking for a strategic and creative Product Marketing Manager to lead the go-to-market strategy for our platform and drive its adoption among developers and business customers. In this role, you’ll translate the power of our technology into compelling narratives, craft positioning that resonates with diverse audiences, and partner with cross-functional teams to launch features, grow our user base, and accelerate revenue. As an early member of our mighty growing team, you’ll have the opportunity to define how we bring voice agent innovation to the world.

Key Responsibilities:

• Positioning & Messaging: Develop clear, compelling, and differentiated positioning for our platform that speaks to both developers (e.g., ease of use, scalability) and businesses (e.g., ROI, customer experience impact), ensuring alignment with Vapi’s mission and value proposition.

• Go-to-Market Strategy: Lead the planning and execution of product launches, feature releases, and campaigns, collaborating with product, sales, and developer relations teams to drive awareness, adoption, and usage.

• Customer Insights: Conduct market research, gather feedback from developers and enterprise customers, and analyze competitor landscapes to inform product strategy and marketing initiatives.

• Content Development: Distill complex AI concepts into engaging content for non-technical decision makers. Create impactful marketing materials, including website copy, case studies, whitepapers, pitch decks, and demo scripts, to showcase the platform’s capabilities and success stories.

• Sales Enablement: Equip the sales team with tools, training, and collateral (e.g., battlecards, FAQs) to effectively communicate value to enterprise prospects and close deals.

• Developer Advocacy Support: Partner with the Developer Relations team to craft messaging and content that inspires developers to build on our platform, amplifying their success through marketing channels.

• Campaign Execution: Design and execute multi-channel marketing campaigns (e.g., email, social media, webinars, paid ads) to drive sign-ups, engagement, and conversions for both developer and business audiences.

• Metrics & Analysis: Define and track KPIs (e.g., lead generation, conversion rates, platform adoption) to measure the success of marketing efforts, iterating based on data-driven insights.

• Voice of the Customer: Act as a bridge between customers and the product team, advocating for user needs and ensuring their voices shape our roadmap and messaging.

What We’re Looking For:

• 3+ years of experience in product marketing, preferably in a B2B or B2D (business-to-developer) tech company, with a focus on developer tools, APIs, or platform products.

• Exceptional storytelling and communication skills, with the ability to distill complex technical concepts into clear, customer-centric messaging for diverse audiences.

• Proven experience launching products or features, driving adoption, and collaborating with cross-functional teams in a fast-paced environment.

• Strong understanding of developer ecosystems and/or enterprise sales cycles, with the ability to tailor strategies for both technical and business stakeholders.

• Data-driven mindset with experience using tools like  PostHog, Amplitude, Google Analytics, HubSpot, or similar to measure campaign performance and optimize outcomes.

• Self-starter attitude with a passion for taking ownership and thriving in the ambiguity of an early-stage startup.

• Bonus: Experience in voice technology, AI/ML, or SaaS platforms targeting developers and businesses.

Why Join Us?

• Be a key player in a fast growing startup with massive growth potential.

• Shape the future of voice technology and empower a global developer community.

• Gain hands-on experience in a supportive environment backed by top-tier investors.

• Competitive salary, equity, and benefits package.