Location: Berlin or EU Remote
We’re looking for a PLG Growth Marketer to take full ownership of product-led growth initiatives across our self-serve funnel. This is a newly created, high-impact role with clear runway to shape and scale a core growth lever. You’ll be the dedicated PLG lead, responsible for expanding the reach and success of a currently underutilized product segment.
As an individual contributor, you’ll operate independently, leading strategy, execution, and experimentation from end to end. You’ll bring fresh energy to a high-potential growth area within a B2B-focused organization.
This is a unique opportunity to shape how future customers will think about Voice Agents.
As the sole owner of PLG initiatives, you will:
• Drive Growth Through Self-Serve Channels: Design and execute high-performing, scalable campaigns to increase awareness, engagement, and adoption of self-serve product features.
• Own User Onboarding & Activation: Build and optimize onboarding journeys that shorten time-to-value and accelerate user activation.
• Launch & Market Features Creatively: Lead go-to-market strategy for product releases—craft compelling narratives, launch campaigns, and create buzz.
• Foster an Engaged User Community: Build relationships with power users and influencers; create spaces (forums, events, meetups) where community can thrive.
• Be the Voice of the PLG User: Act as an internal advocate for self-serve users—surface insights and feedback to Product, Support, and Leadership.
• Experiment Relentlessly: Run growth experiments across channels and touchpoints with a test-learn-iterate mindset.
• Analyze & Optimize Funnel Performance: Dig into behavioral data, funnel metrics, and retention cohorts to identify opportunities for conversion and expansion.
• Scale Education & Enablement: Create high-impact content like tutorials, help docs, guides, and a self-serve academy to empower product usage.
Experience
3–5+ years in PLG, lifecycle, or growth marketing roles (SaaS preferred, but unconventional backgrounds welcome)
Proven ability to drive activation, engagement, and self-serve monetization
Experience working in or alongside B2B organizations
Skills
Strong copywriting and product storytelling skills
Deep understanding of user journeys and product funnels
Familiarity with behavioral segmentation and growth metrics
Community-building, networking, and user-led growth tactics
Ability to work independently, manage priorities, and self-direct
Mindset
Hustler energy: not afraid to start from scratch and ship quickly
Bias for action and creative experimentation
Comfortable operating solo in a lean environment
Strategic thinker who can also execute tactically
Thrives in full ownership as an individual contributor
Nice-to-Haves
Experience integrating PLG motion into B2B sales environments
Past success with influencer or community-led marketing
Step into a new, high-priority role with full autonomy
Own and shape a growth lever that’s ready for lift-off
Work hybrid in. our Berlin office with flexible hours and startup energy
Make an outsized impact as a one-person PLG engine
