What’s the role?
We are looking for a highly experienced and technically strong Principal Data Scientist to lead the delivery of advanced analytics and AI solutions within the Marketing function, spanning both Consumer and Business segments. This role is a key enabler of our data-driven marketing transformation and growth strategy.
You will own and drive the development of machine learning and generative AI solutions that directly impact customer engagement, campaign optimisation, and product innovation. This includes—but is not limited to—Customer Lifetime Value (CLV), segmentation, next-best action, propensity modelling, and creative content generation. Your work will power decision-making across Marketing, Product, Digital, and Line of Business teams.
What do I need?
Why join us?
We’re obsessed with becoming our customers #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:
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We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.
If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website.