The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed, as well as leading Ai exploration and innovation.
Job Description:
Key responsibilities:
Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
Ensures best practice and innovation in all Paid Social activities
Manages and maintains client relationships and is the main point of escalation for client issues
Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
Manages and develops direct reports and is accountable for complete team development
Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
Contributes to new business development when required
AI Exploration & Innovation
Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing
