Marketing Data Analyst

Department: Analytics

Employment Type: Contract

Location: Remote

Description

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 5,000,000 active users choose Tabby to stay in control of their spending and make the most out of their money.Over 30,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s, use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE, Egypt and Kuwait and backed by leading investors, including Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures and others.

We are looking for a Marketing Analyst to contribute to the evolution of Tabby. Marketing Analyst will work with our marketing team and help us evaluate marketing efficiency and find the best way to acquire new and reactivate existing users, playing a pivotal role in launching and optimizing marketing strategies that drive meaningful impact. You'll collaborate closely with Analysts, Marketing, and Product teams. 

You’ll be working in a dynamic, rapidly evolving environment with the following responsibilities:

• Provide analytical support to the Marketing and Product Marketing teams across all facets of their work, including evaluation of customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels  
• Generate hypotheses, conduct research and A/B tests, and present your findings clearly and compellingly to highlight the importance of your insights.
• Support and monitor existing performance marketing metrics, identify areas for improvement, and develop new metrics that inform decision-making across the organization.
• Develop data visualizations and reports that are informative and easily understood by business and product teams.
• Assist in the planning of necessary data structures.

Skills, Knowledge & Expertise:

• 3+ years of experience as a data/marketing analyst.
• Proficiency in SQL and relational databases.
• Proficiency in data visualization tools, particularly Tableau.
• Proficiency in digital marketing platforms from Meta and Google
• Experience with marketing attribution platforms is a plus
• Knowledge of Python (Pandas, Numpy, Statsmodels, Matplotlib, etc.) is a plus.
• Experience in designing and conducting A/B tests is a plus.
• Strong quantitative skills and a structured approach to problem-solving. Ability to analyze issues, identify root causes, and recommend solutions.
• Fluent English level