Head of Marketing

Application Deadline: 30 October 2024

Department: General Management

Employment Type: Full Time

Location: Global Remote

Description

Our MissionEvery year, supply chain disruptions cause estimated losses of $40 billion for trade between the US and Latin America alone. Globally, this number exceeds $1 trillion. At Auba, we are on a mission to eliminate these disruptions by revolutionizing how companies manage their supply chains in North America and around the world. Our cutting-edge AI technology empowers businesses with unprecedented visibility, efficiency, and control over their logistics operations. We're bringing the future to the world of logistics. In short, we are bringing the future to the world of logistics.
We are backed by great investors focused on scaling disruptive solutions including Village Global, Foundamental, Nazca VC, Bridge Latam, and Nido Ventures. And this is only the beginning. We are committed to expanding further and bringing our product and vision to all companies grappling with supply chain inefficiencies. To achieve this, we are assembling the best team.
Our TeamAt AUBA.AI, we place a high value on diverse perspectives and personal experiences at every level of our organization. Our founding team brings a wealth of experience in logistics and software development from their previous roles at companies like Tesla, Walmart, and Blend.

• Diego, our co-CEO, successfully led his previous start-up, Carrot from ideation to acquisition in addition to leading some of Blend’s Products from Series C to its IPO, as lead product manager for AI and ML
• Austin, our CTO, holds a Bachelor’s and master’s degree in computer science from Stanford and spent 4 years as a senior software engineer building Blend.
• Françoise, our co-CEO, brings extensive experience in supply chain, operations, strategy and branding from companies such as Tesla, L´Oréal, LVMH and Walmart
  
  

(get to know them here, here, and here). In each new hire, we aim to broaden our perspective. We understand that the ambitious challenges we're tackling will require an exceptional team, and we're dedicated to building one. We believe in hiring great people, giving them autonomy and support to excel, and providing opportunities for internal growth. As an early team member, your ideas will be valued, and your skills will have a profound impact.

Key Responsibilities

Role SummaryWe are seeking a dynamic and experienced Marketing Director focused on growth and lead generation to join our team. This role is key in driving our B2B SaaS marketing strategy, targeting large enterprises involved in complex logistics operations. The ideal candidate will have a strong background in both inbound and outbound marketing strategies, with a proven track record of generating leads and driving revenue growth.
Responsibilities1. Strategic Planning & Execution:   - Develop and implement inbound and outbound marketing strategies.    - Identify and target specific potential users in large enterprises, focusing on their unique needs and pain points.
2. Lead Generation & Growth:   - Drive lead generation efforts through content marketing, SEO, webinars, customer testimonials, and other channels.    - Utilize data-driven approaches to optimize marketing campaigns and measure their effectiveness.   - Continuously experiment, develop and optimize new customer acquisition channels
3. Content Development & Distribution:   - Oversee the creation of high-quality marketing materials, including whitepapers, case studies, blog posts, and more.   - Ensure consistent and strategic distribution of content across various channels to maximize reach and engagement.
4. Brand Positioning:   - Strengthen Auba's brand positioning in the market, highlighting our unique value propositions.   - Launch rebranding

Skills, Knowledge and Expertise

Qualifications- Proven experience in a senior marketing role, preferably in B2B SaaS and enterprise solutions.- Experience working in a startup environment- Expertise in inbound and outbound marketing strategies, with a strong track record of lead generation.- Excellent leadership and communication skills- Strong analytical skills and a data-driven approach to decision-making.- Bachelor's degree in Marketing, Business, or a related field; Masters degree preferred.- Ideally fluent in English and Spanish

Benefits

Our Culture

At Auba, our culture is rooted in continuous learning and growth. We believe in iterating constantly to improve our product, processes, and, most importantly, ourselves. We're not afraid to try new things, take smart risks, and learn from our mistakes. We actively seek feedback and value open communication.

We build as a team, fostering honest and diverse communication while embracing the varied perspectives of our teammates. We err on the side of overcommunication to ensure everyone is on the same page.

Our commitment to our customers drives us to solve real problems, listen to their feedback, and handle their data responsibly.

We take ownership and accountability seriously, always delivering on our promises and taking pride in the quality of our work.


Benefits

Joining Auba comes with a range of benefits:

• Competitive compensation and meaningful equity.
• Unlimited PTO.
• Flexible, remote-first work arrangements.
• Health insurance or equivalent local benefits.
• Stipend for home office equipment.
• Experience working with cutting-edge technologies.
• Opportunities for professional growth.
• Periodic in-person get-togethers to build camaraderie with your teammates.