At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency. 

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions. 

We are looking for an innovative and strategic Head of AI & Automation to lead the design, development, and implementation of AI-driven systems and automation solutions across our digital marketing operations. This is an in-house leadership role, responsible for transforming how we utilise AI and automation to drive efficiency, creativity, and improved outcomes at scale.

The Perks:

• Work flexibility & hybrid working 🏠 
• Paid parental leave 👨‍👩‍👦
• Birthday and volunteer leave 🎂😇 
• Ongoing career development and training programs 🚀 
• Salary packaging benefits 🚗 
• Pet-friendly and vibrant office atmosphere 🐕 
• Barista-style coffee and engaging social events ☕️🎉 
• Recognition through service awards 🏅
  

You will take the lead in creating intelligent agents and tools, collaborate with department leads to assess needs and roll out solutions. This is a hands-on, senior role suited to someone who can think strategically, deliver effectively, and generate measurable business impact.

• AI & Automation Strategy:
• Develop and own the company-wide roadmap for AI and automation initiatives.
• Evaluate emerging AI technologies and tools, ensuring alignment with business objectives.
• Act as the internal subject matter expert and custodian of AI & Automation knowledge.
• System Implementation:
• Lead the end-to-end lifecycle of AI systems: design, implementation, and testing.
• Develop and deploy intelligent agents and automation tools to optimise workflows and enhance decision-making.
• Create scalable solutions to support both current operations and future growth.
• Operational Efficiency:
• Identify inefficiencies and bottlenecks within processes across departments.
• Design automation-led solutions to improve productivity and outcomes.
• Monitor, evaluate, and refine systems to ensure they continue to deliver value.
• Cross-Departmental Collaboration:
• Work closely with Marketing, Sales, Creative, Data, and Technology teams to understand challenges and introduce solutions.
• Support departments with the adoption and integration of AI-driven tools.
• Educate and upskill internal teams on the effective use of AI and automation technologies.
• Leadership & Representation:
• Establish internal best practices and ensure ethical and responsible use of AI.
• Keep abreast of industry developments, innovations, and relevant regulatory changes.

Requirements

• Proven experience and background in development and automation - background of 5+ years
• Proven experience in implementation of AI software/agents/tools, or building of purpose-built platforms
• Leadership/management experience preferred
• Strong understanding of AI/ML frameworks, natural language processing (NLP), and intelligent agent design.
• Demonstrable experience in delivering enterprise-grade AI solutions from concept to deployment.
• Confident working with stakeholders at all levels and managing cross-functional projects.
• Excellent analytical and strategic thinking skills.
• Ability to translate complex business challenges into practical, AI-led solutions.
• Exceptional communication and collaborative skills.
  

Desirable:

• Experience with generative AI technologies (e.g. GPT, image generation, prompt engineering).
• Familiarity with MarTech and AdTech platforms.
• Previous experience in a scaling digital marketing agency or similar fast-paced environment.

Benefits

Why Join Us?

This is a unique opportunity to lead the AI & Automation function in a forward-thinking digital marketing business. You’ll be instrumental in driving innovation, shaping our technological future, and making a lasting impact across the organisation.

Our Commitment to You 

• We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. 
• Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. 
• OMG is an equal opportunity employer committed to diversity and inclusion. 

More on our Unique Culture 

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected. 

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie. 
• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish. 
• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together.