We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

We are seeking a talented and innovative Generative AI Creative Content Specialist to join our team. This role requires a dynamic individual with expertise in leveraging AI tools for imaging, video, and creative production. The ideal candidate will manage 360-degree responsibilities, taking ownership of the entire creative process from concept development to final deliverables, ensuring alignment with project goals and brand aesthetics.

RESPONSIBILITIES

• Develop creative concepts tailored to project briefs and brand aesthetics
• Ideate themes, narratives, and visual styles aligning with brand positioning
• Research and craft relevant keywords for AI generative processes
• Optimize creative workflows and enhance visual outputs through AI strategy
• Define and guide styling directions, including wardrobe, props, set design and overall aesthetics
• Conceptualize and specify poses to achieve the desired visual impact
• Strategize the pairing of imagery and videos to create cohesive and compelling elements
• Collaborate with photographers, videographers, and retouchers to ensure seamless execution
• Oversee all phases of image and video production, including pre-production to post-production
• Ensure the final outputs are polished, brand-aligned, and ready for distribution across relevant platforms
• Utilize AI tools and technology to enhance the quality and creativity of deliverables
• Take charge of the end-to-end creative process to ensure high-quality outputs that align with project goals and timelines

REQUIREMENTS

• Proven experience in creative production, preferably with expertise in AI generative tools
• Strong understanding of branding, visual storytelling, and aesthetics
• Proficiency in design and video editing tools, with knowledge of AI imaging software
• Proficiency in Generative AI tools, Adobe Photoshop, and Lightroom, with experience in Mac OS environments
• Familiarity with additional AI content creation tools (e.g., Ideogram for text-in-image creation, Magnificent AI for upscaling) is a plus
• Clear understanding of file processing and color management
• Basic knowledge of photography is an advantage
• Awareness of the ethical implications and potential impact of AI in digital content creation
• At least 3 years of relevant experience in a fast-paced digital production environment, particularly within the fashion and e-commerce sectors
• Excellent project management and collaboration skills
• Attention to detail and a passion for innovation in creative production
• Collaborative mindset that values diversity of thought and creative solutions
• Professional attitude with the ability to give and receive constructive feedback
• Deadline-driven with the ability to multitask effectively
• Well-organized with excellent time and task management skills
• Independent yet a strong team player
• Flexible, adaptable, self-motivated, diligent, and reliable

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