Position Overview:

We are seeking a creative and detail-oriented Employee Branding Executive to enhance our employer brand and strengthen our employee value proposition. This role requires a unique blend of marketing and design expertise to develop compelling brand messaging and visual content that resonates with current and prospective employees.

Key Responsibilities:

• Employer Branding Strategy: Develop and implement a comprehensive employer branding strategy that aligns with the company’s vision, mission, and values.
• Content Creation: Create engaging content for various platforms, including social media, company websites, and recruitment materials, highlighting the company culture and employee experiences.
• Design Development: Utilize design skills to produce visually appealing graphics, presentations, and videos that promote the employer brand across multiple channels.
• Internal Communication: Collaborate with HR and internal teams to design and implement effective internal communication strategies that foster a strong sense of belonging and engagement among employees.
• Market Research: Conduct market research to understand industry trends and competitor positioning, using insights to inform branding strategies.
• Employee Advocacy: Develop and manage employee advocacy programs that encourage employees to share their positive experiences and promote the company as a great place to work.
• Metrics and Analysis: Monitor and analyze the effectiveness of branding initiatives, using data to refine strategies and demonstrate ROI.
• Collaboration: Work closely with recruitment, marketing, and communications teams to ensure a consistent brand message across all platforms.

Qualifications:

• Bachelor’s degree in Marketing, Human Resources, Design, or a related field.
• Atleast 2+ years of experience in employer branding, marketing, or a related field, with a strong portfolio showcasing design work.
• Proficiency in design software (e.g., Adobe Creative Suite, Figma, Canva) and video editing tools.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Strong analytical skills and experience in using metrics to drive decision-making.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Passion for fostering a positive work culture and enhancing employee experiences.