Role Summary -We are a rapidly growing B2B software startup seeking a talented and experienced Leader to build the demand marketing capabilities. -The ideal candidate will have a proven track record of developing and executing innovative marketing strategies that drive growth and customer engagement in the B2B software space.-The role will report in our future Head of Global Marketing -The role is based in Paris Key Responsibilities Demand Generation Strategy:-Develop and implement demand generation strategies that align with business objectives and revenue targets.-Collaborate with cross-functional teams to define and execute integrated marketing campaigns. Campaign Management:-Plan, execute, and optimize multi-channel campaigns, including email, webinars, content syndication, paid media, and events.-Manage campaign budgets and allocate resources effectively. Lead Generation and Nurturing:-Drive top-of-funnel lead generation efforts to build a robust sales pipeline.-Implement lead nurturing programs to move prospects through the sales funnel. Data Analysis and Reporting:-Analyze campaign performance using key metrics and provide regular reports to stakeholders.Use data-driven insights to optimize campaigns and improve ROI. Content and Messaging:-Work with the product marketing team to develop compelling content and offers that resonate with our target audience-Coordinate with third party agencies to build compelling content, events, and syndication programs-Ensure consistent branding and positioning across all demand generation initiatives. Technology and Tools:-Proficiency using core demand gen & overall digital marketing toolsExperience implementing and building a demand gen marketing stack including tools like Markops platforms (Hubspot / Marketo / etc.) + ABM tools (SFDC / ZoomInfo / etc.) + Marketing analytics (Google analytics. etc.)-Content management systems like Wordpress-Stay up-to-date with the latest demand generation technologies and trends. Collaboration:-Work closely with the sales team to ensure leads are properly qualified and followed up on.-Collaborate with the product marketing team to align demand generation efforts with product launches and updates. Qualifications & profile -Proven experience in growth marketing, demand generation, or related field in the B2B software space - with Enterprise expertise -Thorough knowledge of GTM systems (including CRM, marketing automation, warm outbound tools, etc.)-Strong leadership and team management skills, with a track record of developing and motivating high-performing teams.-Excellent analytical skills, with the ability to use data to inform marketing strategies and measure performance.-Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, as they apply to the B2B software market.-Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.-Creative problem-solver, with the ability to think outside the box and develop innovative marketing strategies.-Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.-Proficiency in marketing automation and analytics tools, such as Marketo, Salesforce, and Google Analytics.-Passion for growth and continuous improvement, with a results-driven mindset.-Familiarity with account-based marketing (ABM) strategies and tactics.-Used to work with sales teams and exposure to command of the message / Value framework -Very hands-on; have a strong entrepreneurial drive and a builder approach Now, it would be ideal if you : -Have a deep knowledge of the AI ecosystem -Have a good technical understanding of LLMs -Have experience of open source Experience with developer products. Benefits-Daily lunch vouchers -Contribution to a Gympass subscription -Monthly contribution to a mobility pass -Full health insurance for you and your family -Generous parental leave policy
