PGC (Professionally Generated Content) is one of TikTok's key business directions. It satisfies users' differentiated consumption demands by providing professional content. The PGC business is divided into several core modules, including creator growth strategies, posts and content management tools, content distribution strategies, and creator monetization strategies.

The primary role of a Data Scientist for our Data team is to conduct deep analysis into user behavior, product features and content ecosystem to generate business insights that could be applied to actionable improving initiatives. You will work closely with cross-function teams, such as Product Management, Research and Development, Machine Learning Engineering, to improve user experience and fulfill growth of TikTok in all different regions.

Responsibilities - What You'll Do
- Work with large and complex data to solve technical and statistical challenges, and drive business impact.
- Design metrics framework to measure product healthiness, keep tracking of core metrics and understand root causes of metric movements.
- Drive data informed decisions on experiment launches and rigorously measure the impact of product or technical changes.
- Validate hypotheses, identify product growth opportunities, and influence direction for improvement with analyses, experimentation or other scientific methods.
- Partner with engineers and product stakeholders to deliver product insights and strategy.