Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values. Lead customer segmentation, profiling, and the design of data-driven commercial campaigns (CVM, early retention, upselling, cross-selling, churn prevention). Ensure the relevance and effectiveness of Next Best Offer/Next Best Action strategies, in close alignment with marketing and commercial strategy teams.
Key Responsibilities
Define and implement the customer segmentation and profiling strategy.
Oversee the design and optimization of marketing campaigns based on customer data insights.
Collaborate with the growth team, marketing, product, CRM, and commercial teams to align on CVM strategy.
Manage, mentor, and develop the team.Lead campaign-related projects: scoping, prioritization, deliverables, and deadlines.
Monitor campaign performance and recommend optimizations.
Act as the functional link with the Data Science and AI teams to activate predictive models in campaigns.
Formalize best practices and document all processes.
Key Skills
Strong understanding of the customer lifecycle (CVM) and data-driven marketing.
Expertise in campaign strategy and design (not execution).
Advanced proficiency in SQL.
Experience with Google Cloud Platform (GCP) is a strong advantage.
Good command of Python for data analysis.
Mastery of business intelligence tools (Looker, Tableau, Power BI, etc.).
Solid foundation in statistical analysis and modeling.
Strong project management and people leadership capabilities.
Ability to translate data insights into actionable commercial strategies
At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen. Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together. We look forward to receiving your application! Best of luck,Your Yassir TA Team
