Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
Develop MIS report and presentation to evaluate campaign effectiveness and facilitate management decisions
Requirements:
Degree or above with major in quantitative, numerical science or related discipline
3+ years' experience relating to data analytics and digital sales
Proficiency in SAS, SQL, Python or similar analytically oriented programming languages
Proficiency in Microsoft Office tools such as Excel and Powerpoint
Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
Experience in Banking, Financial Services or FinTech industry preferred
A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Less experienced will be considered as our Deputy Customer Analytics & Data Science Manager
