Are you a talented wordsmith who can effortlessly switch between polished prose and witty headlines?

Groupon is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events, and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun, and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. With employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success. Our culture encourages employees to embrace change, adapt to new circumstances, and find creative solutions to the challenges we face. Does that sound like a great way to grow your career? Let’s get into the details:

Do you possess the talent to create engaging content that inspires laughter, drives purchases, and encourages sharing? If so, prepare for an exciting opportunity, as Groupon is seeking talented and versatile Copywriters to join our dynamic team.

In this role, you’ll be the mastermind behind persuasive, engaging, and SEO-optimized content that makes our customers click, swoon, and shout "Groupon, take my money!". As a key player in the Editorial team, writing deals for North America, Groupon biggest market, you will be expected to produce a large number of deals each day while adhering meticulously to the house style, with great emphasis on accuracy and transparency. If your first name is “Write to Sell”, “Precision and Clarity” will be your middle names.

AI will support you! But we need your creative spark, your passion for writing, and your marketing mojo to sell our deals and make our Groupon voice recognizable across platforms.

If you’re a Copywriter, a Writer, or a person with a great passion for content that captivates and converts, we want to hear from you! Apply now and join Groupon's mission to connect customers with the best local businesses!

Responsibilities:-

• Craft Compelling Content: Create and curate engaging, transparent, and persuasive copy for deals, starting from AI-generated drafts. Focus on top deals as per sales indications, ensuring each piece is ready to go live

• Sales-Focused Writing: Create persuasive and sales-driven content aimed at driving more sales and increasing revenue.

• High-Volume Writing: Produce multiple pieces of copy each day with flawless execution, clearly and accurately explaining each deal

• Leverage AI Tools: Utilize AI tools and technology to enhance content creation, streamline workflows, and personalize user experiences.

• Adhere to House Style: Make each write-up informative, engaging, and entertaining while avoiding marketing clichés and stylistic taboos, staying true to the Groupon house style.

• Merchant Representation: Present an accurate and engaging portrait of each merchant, building customer trust by ensuring our deal descriptions clearly communicate key selling points and consistently fulfill our commitment to transparency.

• Collaborate with Sales Teams: Work closely with local sales teams to ensure content aligns with sales objectives and effectively showcases the deals.

• Visual Content Collaboration: Partner with designers to create visually appealing content, especially for top deals, ensuring that the visual and written content are perfectly synchronized.

• SEO Optimization: Utilize SEO best practices to optimize content for search engines 

• Cross-Team Collaboration: Collaborate with Market Managers, Sales, Marketing, Social Media, and Design to develop content that aligns with Groupon's brand voice and marketing objectives.

• Curate existing inventory as per requests

• Support in writing pieces of content other than Deals when required (Social Media, Quirky deals)

Skills, Competencies, and Required Knowledge:- 

• Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.

• 5 years of experience in exceptional writing, editing, and proofreading skills with a keen eye for detail

  • Persuasive Writing: Strong ability to craft compelling and persuasive messages that drive action.

  • SEO Knowledge: Understanding of SEO principles and work with data from SEO/marketing and be able to use keywords/link building etc

  • Ability to adapt tone and style to suit different audiences, whether it be casual, formal, humorous, or professional

  • Ability to develop and maintain a consistent brand voice across all content.

  • Excellent research skills and the ability to quickly grasp complex topics.

  • Preferred Understanding of Local Idioms and Expressions: Familiarity with idioms, slang, and colloquialisms commonly used in North America.

• HTML and Markdown knowledge is desirable

• Preferred AI proficiency:

  • Tool Utilization: Knowledge and proficiency with AI-powered tools for writing, editing, and content generation

  • Efficiency Enhancement: Ability to leverage AI to streamline content creation processes, conduct research, generate ideas, and optimize content for SEO.

  • Content Personalization: Using AI to tailor content to specific audiences and improve engagement through personalized experiences.

• Excellent communication skills, especially with sales department

• Proactive mindset with the ability to adapt to changing strategies.

• Openness to receive feedback and act on it independently.

• Knowledge of the Groupon market is a plus.

• Ability to adapt to fast changing environment & processes, manage own time while reaching business targets

• Ability to follow rules and manuals, work in project management tools and meet tight deadlines

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings, always check our official careers website at grouponcareers.com.