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Position Overview:
The Business Development Specialist will be responsible for designing and implementing AI-driven lead conversion strategies to optimize the lead conversion processes. This role requires a blend of analytical skills, creativity, and strong networking capabilities to engage potential clients and tools effectively.

Key Responsibilities:

• Lead Generation: Identify and segment target leads using AI tools and data analytics to maximize campaign effectiveness.
• Campaign Development: Create automated marketing campaigns that utilize AI technologies to nurture leads through the sales funnel, enhancing engagement and conversion rates.
• Performance Analysis: Monitor and analyze campaign performance metrics to evaluate effectiveness, making data-driven adjustments as necessary.
• Industry Networking: Build and maintain strong relationships within industry networks to uncover new business opportunities and partnerships.
• Collaboration: Work closely with marketing, sales, and product teams to align campaign strategies with overall business objectives and ensure consistent messaging.
• Content Creation: Develop compelling content for automated campaigns, including emails, social media posts, and landing pages, tailored to resonate with target audiences.
• Trend Monitoring: Stay informed about industry trends and emerging technologies in AI and business development to continuously enhance campaign strategies.

Qualifications:

• Bachelor’s degree in Business, Marketing, Engineering or a related field.
• 5+ years of experience in business development, sales, or marketing, preferably in a tech-driven supply chain.
• Proficiency in AI tools and marketing automation platforms (e.g., Salesforce, Monday.com, Lemlist, Lavender, Unify and more.)
• Strong analytical skills with experience in data interpretation and performance tracking.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Proven track record of developing and executing successful marketing campaigns.
• Familiarity with lead generation techniques and digital marketing strategies.

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