The Mission (Hyper-Specific)

• 250 new towns/cities activated in 90 days, 1,000 in 180 days.
• Ship 30+ growth experiments/quarter across email, paid, product-led loops & citizen virality; kill the losers fast, scale the winners faster.
• Stand up a scrappy $10k/mo test budget, scale to $30k/mo when the CAC math sings.
• Drop at least 3 spark-plug PR/viral moments per quarter (local news hits, council-meeting shout-outs, TikTok clips >100 k views).
• Enable our SDR pod with AI-powered outbound sequences that deliver 10 demo-ready decision-makers/week.
• Own the funnel dashboard: sign-ups → product activation → paid upgrade; surface CAC, payback, and viral coefficient you’re proud of.

What You’ll Actually Do

• Full-stack growth: landing pages, paid social, email drips, in-product nudges, referral loops—whatever moves the needle.
• AI everywhere: Spin up GPT/Claude/Gemini + tools like Clay, HubSpot AI, Perplexity, Recraft, etc. to personalize at industrial scale.
• Go B2G & B2C2G: Make town engineers click “Sign Up,” then hand local citizens ammo to pressure councils into upgrading.
• Content + stunts: Film field trips to pothole war zones, drop spicy LinkedIn threads, meme-ify road data for Twitter, pitch local TV—whatever cooks.
• Budget owner & solo operator: You run the P/L, outsource creative or paid buying when needed, coach SDRs on copy & cadences.
• Report to VP Sales/BD; work elbow-to-elbow with the CEO on GTM pivots, messaging, and big swings.

You (Must-Haves)

• 3–6 yrs in growth/demand gen, product-led growth, or scrappy SaaS marketing (bonus if B2G).
• Receipts: campaigns that cracked ≥50k sign-ups or TikToks/Reels that hit 100k+ views—share links & numbers.
• Fluent in growth stack + AI: HubSpot, GA4, SQL/Sheets, ChatGPT, Midjourney, Zapier, Clay, CapCut, etc.
• Analytical killer instinct: AB test, cohort slice, funnel math, CAC/LTV storytelling.
• On-camera / IRL energy: happy to fly, shoot street interviews, host webinars, and rile up city councils.
• Boston-based (or ready to relocate) + travel ~1–2×/month for trade shows or on-site viral shoots.
• Ready to ruffle feathers—but smart enough to keep doors open with public officials.

Comp & Perks

• $95k–$125k base salary + equity.
• Up to $60k performance kicker tied to sign-up & upgrade milestones.
• Fully paid travel to field shoots & conferences.
• Health, dental, 401k, unlimited PTO (we’re adults).
• Ground-floor seat on a 25-person rocket poised to own a $600B infrastructure market.