At Vitamin Well Group, we create healthier, great-tasting drinks, snacks, and protein products. Our core brands—Vitamin Well, NOCCO, and Barebells—are available across the Nordic countries, most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with our headquarters in Stockholm and offices in more than ten countries around the world.

Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude. 

Are you passionate about AI and eager to shape the future of a fast-growing, global FMCG company? At Vitamin Well Group, home to brands like NOCCO, Barebells, and Vitamin Well, we are looking for an AI Lead to develop, drive and execute our AI strategy from our Stockholm HQ.

ABOUT THE ROLE

At Vitamin Well Group, we’re looking for an experienced and business-oriented AI Lead to develop and own our AI strategy and initiatives from our Stockholm HQ. This is a brand-new role that offers an exciting opportunity to define our AI agenda, with the view to drive operational efficiencies whilst supporting our ambitious commercial objectives across our renowned brands like NOCCO, Barebells, and Vitamin Well.

The ideal candidate will take a pragmatic approach to AI strategy creation – working collaboratively across teams to define and implement initiatives that make a tangible difference to day-to-day operations and a measurable impact. They will take on an evangelist role within the organisation, driving awareness of the opportunity AI offers to drive value across functions and working closely with teams to execute on AI initiatives.

Key job responsibilities

• Strategy development: Build an AI strategy that is anchored on achieving business objectives and driving operational efficiencies, and that clearly maps out resourcing, data, technology, and budget needs.
• Collaboration: Work closely with relevant business, technical, and data stakeholders to develop ideas, roadmaps and solutions that make a practical difference and impact to the business.
• Evaluation: For identified opportunities, determine the most effective and feasible approach to delivery and value impact (e.g., proof of concepts, buy vs. build, internal vs. external resourcing).
• Prioritisation: Prioritise and sequence AI initiatives based on business impact, feasibility, and strategic alignment to ensure focus on maximum value creation and impact.
• End-to-end delivery: Lead AI projects from start to finish – setting up roadmaps and governance mechanisms to ensure successful delivery and appropriately coordinating with relevant stakeholders.
• Management of existing AI solutions: Once delivered, continuously assess the value and impact of existing AI solutions, integrating their performance and optimisation potential into the broader AI strategy.
• Stakeholder management: Keep leadership and broader organisational stakeholders adequately informed on AI strategy, progress, and impact – setting up the right channels and cadence to do so.
• Education: Foster a culture of innovation by inspiring and educating the broader organisation on the use of AI – explaining its potential, with practical examples, to drive value across teams.
• Staying ahead: Stay informed on AI industry developments and build strategic partnerships with AI startups and solution providers – evaluating how these can contribute to Vitamin Well’s success.
• Responsible AI practices: Implement responsible AI practices, ensuring compliance with ethical, regulatory, and security standards.

WHO ARE YOU?

• 4+ years of experience in AI, digital, data related roles (experience in FMCG or consulting a plus)
• Proven ability to translate business challenges or opportunities into pragmatic technical solutions
• Experience in building, executing, and scaling high-impact digital or AI programmes.
• Fluency and demonstratable technical knowledge of current AI solutions (e.g. LLMs), advanced analytical tools (e.g. Python) and statistical modelling approaches (e.g. ML and forecasting)
• Excellent interpersonal and communication skills – with a proven ability to engage with broad stakeholder groups to drive the best-outcome

Welcome with your application at the latest April 4th 2025. We will review applications on an ongoing basis and the position may be filled before the last application day. 

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile. 

LIFE AT VITAMIN WELL GROUP

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.