Founded in 1915 by professional hairdresser Pelayo Beltrán González, Intea Cosmetics is a brand dedicated to enhancing natural beauty. In 1979, pharmacist José Ignacio Beltrán Villar carried on the legacy by establishing Duarte y Beltrán S.A., securing patents, and expanding the Intea Cosmetics brand, which continues to be recognized for its commitment to quality and innovation.