An important part of the Etihad airline's structure is its Etihad Airways Office in Dubai, which is part of how the airline provides its customers with the full travel experience. It is not coincidentally important, the airline situates its office in such a desirable location and can provide many different services from ticketing to customer care to trip planning. The staff is trained to help travelers, and quality enough to provide personalized service to create a positive experience prior to departure. Through the new structure of the airline we see through the office and staff location that the airline is offering and providing a more complete travel experience than the old structure to now better options of travel. Like how Dubai's airport has developed, the Dubai airport office serves as an essential link between the airline as a service provider to its customers and where the customer has some of the travel experience as a passenger (improved as a result by access to the airline and route network) from the airline - through the office - that serves as a travel experience that welcomes its customers into the UAE.