Senior Manager, Content Marketing - Public Sector
Location
Remote
Level
Senior
Department
Marketing
Type
Full - Time
Salary
Job Description
Posted on:
January 23, 2023
We are looking for an experienced Sr. Manager of Content Marketing to help drive thought leadership and collateral development for Socure’s suite of solutions in public sector markets. In this role, you will take ownership over building customer-centric messaging and content assets, while serving as a close business partner to Marketing, Sales, Product, Data Science and other internal stakeholders. The ideal candidate will be a compelling and detail-oriented storyteller with proven experience in technical business writing.
You will be reporting to the Senior Director of Public Sector Marketing.
Responsibilities
- Partner with the public sector Go-To-Market team to build and execute a prospect-centric content marketing strategy that is tailored for each of Socure’s product lines, customer profiles, and use cases in the public sector. You will help create content for demand-gen, account based marketing and broader strategic marketing motions including events.
- Develop compelling, longer-form content across various mediums, including blogs, case studies, whitepapers, e-books, and other forms of content that align to public sector personas and use cases.
- Partner regularly with SMEs across various departments (Product, Sales, Marketing, Data Science, Growth) as well as customers to take technical and business concepts and translate these into concise messaging that drives awareness of Socure’s solutions and our value proposition.
- Track, analyze and report upon content effectiveness and conversion.
- Identify and execute on new channels where Socure should have more of a thought leadership presence.
Job Requirements
- First and foremost, you’re a storyteller. You’re able to draw the reader in and tell a story through content creation in a compelling way through a variety of mediums
- 4-6 years of relevant work experience (research, brand marketing, content marketing, digital marketing), in a B2B SaaS environment
- Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute
- Exceptional copywriting and editing skills, with a strong attention to detail
- Strong project management skills and ability to work in a fast-paced, deadline driven environment
- Experience analyzing and leverage data and metrics to measure audience impact
- Capable of creating technical content for a variety of different mediums (blogs, videos, etc)
- Strong eye for design
- Excellent verbal and written communication skills
- Nice to have: Experience with content creation for Data Science and Machine Learning technologies
