Senior Director, Market Access Strategy

• Lead the development and implementation of market access strategies and tactics to optimize patient access, reimbursement, and product adoption
• Regularly engage with payer, government and account stakeholders to inform optimal market access and reimbursement strategies
• Drive market research and analysis to understand payer landscape, pricing dynamics, policy trends and competitor activities
• Collaborate with key stakeholders in the commercial, finance and medical functions to develop value propositions, pricing strategies and contracting approaches
• Develop pricing, contracting and reimbursement strategies and frameworks for different geographies and payer segments, considering product value, competitive landscape, and reimbursement dynamics
• Conduct pricing analysis and modeling to determine optimal pricing levels to maximize patient access
• Collaborate with payer account teams to understand payer needs, priorities, and reimbursement criteria for integration into market access strategies and tactics
• Monitor and analyze healthcare policies, regulations, and reimbursement frameworks that impact market access, pricing and reimbursement
• Engage with policymakers, industry associations, and advocacy groups to shape healthcare policies and reimbursement practices
• Provide strategic leadership and expertise on policy issues, market dynamics, and reimbursement criteria in order to optimize market access strategies and tactics
• Collaborate closely with internal stakeholders, including product, finance, legal and medical to align market access strategies with overall business goals
• Lead the market access commercial launch readiness and planning efforts
• Partner with key internal stakeholders and external subject matter experts to develop value messaging, contracting and evidence generation plans to support market access goals and reimbursement requirements
• Define standards and ensure execution of high-impact, consistent strategies and tactics for all key customers
• Support field teams in optimizing customer engagement activities
• Develop and implement key performance indicators and metrics to monitor and evaluate the effectiveness of market access strategies
• Analyze and report on market access trends, reimbursement levels and payer dynamics to inform decision making and strategic and tactical execution
• Provide regular updates to senior leadership on market access strategy performance, challenges, and opportunities
• Partner within Marketing, Legal, and Regulatory Affairs to drive coordinated marketing engagement and ensure the development of compliant and effective execution
• ~30% travel for key internal and external stakeholder meetings

• Undergraduate degree
• +10 years progressive experience in commercial leadership experience in Pharmaceutical/Biotech/Diagnostics
• +5 years experience in Market Access with direct responsibility for pricing, reimbursement, market access, or policy for early pipeline or launch products and/or within organized customer organizations (Payer, Health System, Speciality Pharmacy, Distributor, etc.)
• Prior in vitro diagnostic (IVD) market access experience
• Prior oncology, primary care, and consumer experience
• Strong knowledge of the healthcare ecosystem including healthcare economics, policy and the regulatory environment for United States medical devices and stakeholders
• Strong knowledge across customer types including HCPs, patients, payers, IDNs, distributors, pathways and their business models
• Demonstrated proficiency creating marketing strategies, plans, and tactics that have strengthened market positioning and drive high-value customer, patient, and business outcomes
• Expertise in organized customer and access issues with strong customer and patient orientation and focus
• Proven ability to model the financial and economic impact of product choices for medical devices
• Demonstrated familiarity with the analysis of healthcare claims databases and/or electronic medical records
• Deep understanding of patient access component of the revenue cycle within hospitals and physician care settings
• Demonstrated ability to leverage major technologies in the space, including EHRs, for efficient customer engagement and billing
• Knowledge of regulatory guidelines and compliance requirements
• Systems thinker with proven ability to build, measure, and refine repeatable and consistent approaches
• Highly collaborative with excellent interpersonal skills fostering strong relationships across the organization
• Possess an entrepreneurial, determined, and tenacious approach to impacting patients and business
• Experience leading function-wide business planning processes, including development, execution, and measurement
• Utilize structured methods to gather intelligence and feedback from customers and transform insights into scalable, repeatable actions
• Ability to analyze complex data and utilize data analytics and metrics to measure effectiveness and results of strategies and programs and drive for optimal outcomes
• Natural relationship builder and communicator with strong stakeholder management capabilities and problem-solving skills
• Proactively identifies and solves complex problems with a solutions-orientation
• Compelling story-teller able to craft and tell the company’s story, strategy, and capabilities in an inspiring narrative to internal and external audiences

Nice to haves:

• SF Bay Area preferred, but not required
• MBA preferred, but not required
• Market research/analysis/planning experience in the pharmaceutical, biotechnology, or related industry a plus

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