Digital Marketing Manager (Paid Media)
Job Description
We’re looking for a Digital Marketing Manager - Paid Search to manage our paid media strategy, results, and all relevant KPIs. The right candidate for the role is an incredibly data-driven paid media expert with a proven track record of driving a high volume of opportunities into sales. You will need deep expertise in driving leads and pipeline from Google Search, paid social, retargeting, and display ads. You will work closely with all other marketing groups, sales, product, and ops to create campaigns, analyze data, and optimize all aspects of our paid media strategy. The successful candidate will draw upon their project management experience to ensure campaigns are flawlessly delivered on time and on budget. support end-to-end campaign creation, execution, delivery and measurement of digital campaigns.
Responsibilities
- Own, execute, analyze, and optimize our 3rd party paid media efforts across platforms (e.g. Google Ads, LinkedIn, Facebook, Twitter)
- Define campaign objectives, target audiences, effective reporting and create marketing assets to execute campaigns
- Manage vendors and/or agencies to ensure paid programs are turned on, running, and optimized
- Research new and applicable online marketing and advertising technology/platforms, to improve efficiency across campaigns, including staying up to date on current trends and best practices
- Work across Demand, Web, and PMM squads on content requirements to support campaigns, and ensure content meets the needs to support demand
- Analyze daily performance to ensure campaigns are pacing to budget and performance targets are met
- Manage daily optimizations and reporting
- Manage campaign setup and budget pacing
- Responsible for maintaining housekeeping and hygiene of Advertising accounts and overall monitoring of account health
Job Requirements
- 5+ years working directly in Google and Bing Ads
- 3+ years in managing Paid Advertising/Digital Marketing programs (experience in marketing B2B technology products is a strong plus)
- Mastery in managing campaigns across search engines (Google & Bing)
- Mastery of all basic PPC fundamentals
- Expert using and working with Google Analytics
- Highly organized and comfortable with working to deadlines
- Exceptional at multitasking
- Excellent communication and presentation skills
